Brand Manager

The main objective of the Brand Manager is to develop and implement strategies for promoting pharmaceutical products in the market. The tasks include: ● Training the field team on the products and defined targeted market. ● Market analysis and the development of promotion plans. ● Ensuring the product market awareness growth of the brand. ● Interaction with medical institutions, distributors, pharmacy chains. ● Development and implementation of marketing programs. Responsibilities Developing promotion strategies for each product, including pricing policies, positioning, and advertising campaigns. Conducting market analysis, monitoring competitors, and tracking trends in the pharmaceutical industry. Participating in the planning and management of marketing event budgets. Organizing and overseeing promotional activities, medical conferences, exhibitions, presentations, and seminars. Developing marketing materials (presentations, brochures, booklets, advertising posters) and managing their production. Conducts training of medical representatives and Key Account Managers on the leading brands of the company and on the competitive products existing on the market. Collecting and analyzing feedback from clients and medical professionals to adjust marketing strategies. Interacting with manufacturers and suppliers to ensure timely deliveries. Monitoring the effectiveness of marketing activities and preparing reports on sales performance. The Brand Manager is responsible for: The execution of marketing plans and strategies. The accuracy of the information and reports provided. The timely execution of all product promotion activities. Compliance of advertising materials with legal requirements and company standards. Qualifications Higher Medical Education. At least 3-5 years of experience in a similar role within the pharmaceutical industry (Experience in cardiology products preferred). Knowledge of legislative and regulatory requirements in the pharmaceutical market of Georgia. Experience in the development and implementation of marketing programs. Excellent communication skills and the ability to work in a team. Working Conditions The Brand Manager works in the company’s office, with possible business trips to regional areas for carrying out the field work. The working schedule is in accordance with the company’s internal regulations. The Brand Manager may participate in corporate events and qualification improvement projects.