--- title: Brand Strategist at Basil Health AI description: Brand Strategist About Brainwave Science Brainwave Science is a leader in cognitive technologies, specializing in solutions for the security and intelligence sectors. Our flagship product, iCognative™ --- # Brand Strategist **Company:** Basil Health AI **Location:** Tbilisi, Georgia **Posted:** 2026-09-08 **Apply by:** 2026-10-23 [Apply / View original posting](https://www.linkedin.com/jobs/view/4463240607) ## Job description Brand Strategist About Brainwave Science Brainwave Science is a leader in cognitive technologies, specializing in solutions for the security and intelligence sectors. Our flagship product, iCognative™, leverages real-time cognitive response analysis using Artificial Intelligence and Machine Learning techniques to redefine the future of investigations, defense, counterterrorism, and counterintelligence operations. Beyond security, Brainwave Science is at the forefront of healthcare innovation, applying our cutting-edge technology to identify diseases, neurological conditions, and mental health challenges early, detect stress and anxiety in real time, and provide non-medical, science-backed interventions. Together, we are shaping for a future where advanced technology strengthens security, promotes wellness, and creates a healthier, safer world for individuals and communities worldwide. About the role Basil Health is building the next generation of personalized brain and mental wellness technology, combining EEG-based brain-state measurement, AI-driven personalization, and therapeutic/wellness experiences to help people better understand and improve their mental state. We're looking for a Brand Strategy & Founder Branding Led to help shape what Basil Health stands for in the market and build a distinctive, credible brand around it — working closely with the founder and leadership team. This is a high-ownership strategic role that goes beyond campaigns and content: you'll help define our positioning, differentiation, and narrative, and translate complex neuroscience and technology into simple, compelling stories. Responsibilities Develop and refine Basil Health's brand strategy and positioning — category, target audience, differentiation, value proposition, and narrative Conduct market, consumer, and competitive research and translate insights into strategic decisions Build a comprehensive messaging architecture — brand narrative, positioning, value proposition, tone of voice — across website, product, sales, and partnership touchpoints Turn complex concepts like EEG, neuroscience, AI, and brain-state measurement into simple, credible, compelling stories Work directly with the founder to build a distinctive founder brand — narrative, thought-leadership themes, and public communication strategy (LinkedIn, articles, interviews, speaking opportunities) Define the strategic direction behind content and brand campaigns, and create briefs that keep creative/content teams and agencies aligned Support go-to-market and brand launch strategy in collaboration with leadership and marketing Partner cross-functionally with product, research, regulatory, marketing, sales, partnerships, and design to keep brand execution consistent Must-have requirements 2–5 years of experience in brand strategy, strategic planning, brand consulting, creative strategy, positioning, or a closely related discipline Demonstrated experience developing or repositioning brands/products Strong expertise in brand positioning, messaging, consumer insights, and strategic storytelling Experience conducting market and competitive research and converting insights into strategic decisions Strong understanding of consumer psychology and brand perception Experience working directly with founders, CEOs, or senior leadership Strong written and verbal communication skills, with the ability to simplify complex ideas into compelling narratives Ability to operate independently in an early-stage, fast-moving environment Preferred qualifications Experience in one or more of: HealthTech, Digital Health, Wellness, Neuroscience, Neurotechnology, MedTech, Consumer Technology, Wearables, AI, or scientific/research-driven products Experience with founder branding, executive positioning, thought leadership, or CEO communications Experience working with a new or emerging category. What we offer High-ownership strategic role working directly with the founder and leadership team Opportunity to help define the category and brand for a company at an early, high-growth stage Direct, ongoing collaboration with founder/CEO, product, research, and cross-functional teams Room to move between strategy and hands-on execution, shaping everything from positioning to launch To Apply Please send your resume, portfolio (required), and a short note on why you're excited to work with us to: 📧 newhires_hr@basilhealth.com/ areddy@brainwavescience.com Or apply directly Careers https://jobs.basilhealth.com/jobs/cmsno9gou000t0apctma7y687 Learn more: https://basilhealth.ai/ --- 🔔 [Monitor similar jobs on Gurify](https://gurify.com/?utm_source=techgeo&utm_medium=jobboard&utm_campaign=monitor_similar&role=Brand+Strategist) — get alerted when matching roles are posted in Georgia. ```json {"@context":"https://schema.org/","@type":"JobPosting","title":"Brand Strategist","description":"

Brand Strategist About Brainwave Science Brainwave Science is a leader in cognitive technologies, specializing in solutions for the security and intelligence sectors. Our flagship product, iCognative™, leverages real-time cognitive response analysis using Artificial Intelligence and Machine Learning techniques to redefine the future of investigations, defense, counterterrorism, and counterintelligence operations. Beyond security, Brainwave Science is at the forefront of healthcare innovation, applying our cutting-edge technology to identify diseases, neurological conditions, and mental health challenges early, detect stress and anxiety in real time, and provide non-medical, science-backed interventions. Together, we are shaping for a future where advanced technology strengthens security, promotes wellness, and creates a healthier, safer world for individuals and communities worldwide. About the role Basil Health is building the next generation of personalized brain and mental wellness technology, combining EEG-based brain-state measurement, AI-driven personalization, and therapeutic/wellness experiences to help people better understand and improve their mental state. We're looking for a Brand Strategy & Founder Branding Led to help shape what Basil Health stands for in the market and build a distinctive, credible brand around it — working closely with the founder and leadership team. This is a high-ownership strategic role that goes beyond campaigns and content: you'll help define our positioning, differentiation, and narrative, and translate complex neuroscience and technology into simple, compelling stories. Responsibilities Develop and refine Basil Health's brand strategy and positioning — category, target audience, differentiation, value proposition, and narrative Conduct market, consumer, and competitive research and translate insights into strategic decisions Build a comprehensive messaging architecture — brand narrative, positioning, value proposition, tone of voice — across website, product, sales, and partnership touchpoints Turn complex concepts like EEG, neuroscience, AI, and brain-state measurement into simple, credible, compelling stories Work directly with the founder to build a distinctive founder brand — narrative, thought-leadership themes, and public communication strategy (LinkedIn, articles, interviews, speaking opportunities) Define the strategic direction behind content and brand campaigns, and create briefs that keep creative/content teams and agencies aligned Support go-to-market and brand launch strategy in collaboration with leadership and marketing Partner cross-functionally with product, research, regulatory, marketing, sales, partnerships, and design to keep brand execution consistent Must-have requirements 2–5 years of experience in brand strategy, strategic planning, brand consulting, creative strategy, positioning, or a closely related discipline Demonstrated experience developing or repositioning brands/products Strong expertise in brand positioning, messaging, consumer insights, and strategic storytelling Experience conducting market and competitive research and converting insights into strategic decisions Strong understanding of consumer psychology and brand perception Experience working directly with founders, CEOs, or senior leadership Strong written and verbal communication skills, with the ability to simplify complex ideas into compelling narratives Ability to operate independently in an early-stage, fast-moving environment Preferred qualifications Experience in one or more of: HealthTech, Digital Health, Wellness, Neuroscience, Neurotechnology, MedTech, Consumer Technology, Wearables, AI, or scientific/research-driven products Experience with founder branding, executive positioning, thought leadership, or CEO communications Experience working with a new or emerging category. What we offer High-ownership strategic role working directly with the founder and leadership team Opportunity to help define the category and brand for a company at an early, high-growth stage Direct, ongoing collaboration with founder/CEO, product, research, and cross-functional teams Room to move between strategy and hands-on execution, shaping everything from positioning to launch To Apply Please send your resume, portfolio (required), and a short note on why you're excited to work with us to: 📧 newhires_hr@basilhealth.com/ areddy@brainwavescience.com Or apply directly Careers https://jobs.basilhealth.com/jobs/cmsno9gou000t0apctma7y687 Learn more: https://basilhealth.ai/

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