--- title: Chief Customer Officer at VBET description: We’re looking for a hands-on leader who knows exactly how a player turns into long-term value, and how to build the whole chain behind it. As our Chief Customer Officer , you’ll bring Customer Support --- # Chief Customer Officer **Company:** VBET **Location:** Tbilisi, Georgia **Posted:** 2026-10-20 **Apply by:** 2026-12-04 [Apply / View original posting](https://www.linkedin.com/jobs/view/4478666758) ## Job description We’re looking for a hands-on leader who knows exactly how a player turns into long-term value, and how to build the whole chain behind it. As our Chief Customer Officer , you’ll bring Customer Support, CRM, Retention and VIP together into one vertical at HQ. You’ll own the entire customer journey: from the first support ticket to the moment a player becomes a loyal VIP. This isn’t a “manage the managers” role. You’ll be close to the data, the campaigns and the players, and you’ll make the three directions work as one revenue engine. 💻 The Mission: Turn Every Player Journey into Revenue 📍 Location: Remote (with flexibility for international travel) 💼 Reporting to: CEO & Shareholders What You’ll Do Own the Customer Journey End to End: Design and run the full player lifecycle across Support (first touch), CRM (engagement), Retention (loyalty) and VIP (elite experience), with no gaps and no silos. Build the Revenue Chain: Define how players move through the funnel and where value is created or lost. Turn the CS, CRM and VIP teams into one system focused on LTV, retention and NGR. Grow the VIP Base: Build the strategy for identifying, upgrading and growing VIPs, including starting from a cold base. Set VIP policies, tiers and regional approaches together with the VIP team. Lead CRM & Retention Strategy: Shape segmentation, lifecycle campaigns, bonus and reactivation logic, and make sure every touchpoint is data-driven and personal. Adapt to Different Markets: Build regional approaches for different markets, player cultures and regulatory environments. Set Up Premium Service: Oversee high-end services for top players (personal managers, concierge, travel and other HNWI needs), making sure CRM campaigns and Support SLAs support the VIP strategy. Lead the Leaders: Coach and develop the heads of Support, CRM and VIP around one shared lifecycle mindset. Partner with Product & Tech: Turn business needs into clear requirements, so the platform, data and tools support a premium player experience. Who You Are You grew up in VIP, CRM or Retention and know how to turn player data into revenue. You’re hands-on: comfortable digging into cohorts, campaigns and funnels yourself, not just reviewing reports. You understand VIP from the inside: how to scout, validate and grow high-value players, and the difference between a one-off high roller and a long-term brand advocate. You’ve worked across different markets and know that one approach doesn’t fit all. You’re as comfortable presenting to shareholders as you are meeting top players in person, and you’re happy to travel when it matters. Requirements Experience: Proven track record in C-level, VP or Head-level roles in iGaming, overseeing several player-facing functions (CRM, Retention, VIP, Customer Support). Background: Strong CRM / Retention expertise, with deep understanding of player lifecycle, LTV, churn and NGR drivers. VIP Expertise: Hands-on experience building or scaling VIP programmes. Multi-Market Experience: Experience working with different markets and regions. Leadership: Ability to lead and mentor department heads, and to build alignment across teams. Languages: Fluent English & Russian (excellent verbal and presentation skills). What We Offer Direct Impact: Reporting directly to the CEO. Freedom to Build: You’re not filling a seat. You’re relaunching the vertical from the ground up. Real Ownership: Full responsibility for the player journey and the revenue it drives. Sounds Like You? If you read this and thought “I’ve been doing exactly this, just without the full ownership,” let’s talk. Apply via the link or drop me a message directly. Even a short intro is enough to start the conversation, and everything stays confidential. --- 🔔 [Monitor similar jobs on Gurify](https://gurify.com/?utm_source=techgeo&utm_medium=jobboard&utm_campaign=monitor_similar&role=Chief+Customer+Officer) — get alerted when matching roles are posted in Georgia. ```json {"@context":"https://schema.org/","@type":"JobPosting","title":"Chief Customer Officer","description":"

We’re looking for a hands-on leader who knows exactly how a player turns into long-term value, and how to build the whole chain behind it. As our Chief Customer Officer , you’ll bring Customer Support, CRM, Retention and VIP together into one vertical at HQ. You’ll own the entire customer journey: from the first support ticket to the moment a player becomes a loyal VIP. This isn’t a “manage the managers” role. You’ll be close to the data, the campaigns and the players, and you’ll make the three directions work as one revenue engine. 💻 The Mission: Turn Every Player Journey into Revenue 📍 Location: Remote (with flexibility for international travel) 💼 Reporting to: CEO & Shareholders What You’ll Do Own the Customer Journey End to End: Design and run the full player lifecycle across Support (first touch), CRM (engagement), Retention (loyalty) and VIP (elite experience), with no gaps and no silos. Build the Revenue Chain: Define how players move through the funnel and where value is created or lost. Turn the CS, CRM and VIP teams into one system focused on LTV, retention and NGR. Grow the VIP Base: Build the strategy for identifying, upgrading and growing VIPs, including starting from a cold base. Set VIP policies, tiers and regional approaches together with the VIP team. Lead CRM & Retention Strategy: Shape segmentation, lifecycle campaigns, bonus and reactivation logic, and make sure every touchpoint is data-driven and personal. Adapt to Different Markets: Build regional approaches for different markets, player cultures and regulatory environments. Set Up Premium Service: Oversee high-end services for top players (personal managers, concierge, travel and other HNWI needs), making sure CRM campaigns and Support SLAs support the VIP strategy. Lead the Leaders: Coach and develop the heads of Support, CRM and VIP around one shared lifecycle mindset. Partner with Product & Tech: Turn business needs into clear requirements, so the platform, data and tools support a premium player experience. Who You Are You grew up in VIP, CRM or Retention and know how to turn player data into revenue. You’re hands-on: comfortable digging into cohorts, campaigns and funnels yourself, not just reviewing reports. You understand VIP from the inside: how to scout, validate and grow high-value players, and the difference between a one-off high roller and a long-term brand advocate. You’ve worked across different markets and know that one approach doesn’t fit all. You’re as comfortable presenting to shareholders as you are meeting top players in person, and you’re happy to travel when it matters. Requirements Experience: Proven track record in C-level, VP or Head-level roles in iGaming, overseeing several player-facing functions (CRM, Retention, VIP, Customer Support). Background: Strong CRM / Retention expertise, with deep understanding of player lifecycle, LTV, churn and NGR drivers. VIP Expertise: Hands-on experience building or scaling VIP programmes. Multi-Market Experience: Experience working with different markets and regions. Leadership: Ability to lead and mentor department heads, and to build alignment across teams. Languages: Fluent English & Russian (excellent verbal and presentation skills). What We Offer Direct Impact: Reporting directly to the CEO. Freedom to Build: You’re not filling a seat. You’re relaunching the vertical from the ground up. Real Ownership: Full responsibility for the player journey and the revenue it drives. Sounds Like You? If you read this and thought “I’ve been doing exactly this, just without the full ownership,” let’s talk. Apply via the link or drop me a message directly. Even a short intro is enough to start the conversation, and everything stays confidential.

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