Chief Marketing Officer

Chief Marketing Officer 📍 Tbilisi (On-site) | Full-time Fitnet is a full-service consulting and execution partner for fitness, wellness, and sports-nutrition businesses in Georgia. We help gyms, studios, coaches, and wellness brands launch, grow, and operate better through strategic guidance, financial clarity, operational expertise, and modern marketing. As Chief Marketing Officer , you'll own marketing across our full portfolio - both the client businesses we serve and the brands and companies we own ourselves. You'll lead a team of marketing managers, brand managers and content creators, and you'll build a marketing function that works like an agency inside the company: strategic, fast, and accountable for results. This is a senior seat with real ownership. You'll report directly to the founders. What you'll do Strategy & Brand Own the marketing strategy for every brand in the portfolio - client and in-house - and the positioning that separates each one from its competitors Define brand identity, voice and standards, and keep them consistent across every channel and every brand Build the annual marketing calendar: launches, campaigns, seasonal pushes, new openings Bring new brands, new clients and new locations to market Growth & Performance Own the full funnel - from awareness to acquisition to retention Run performance marketing across paid social, search and e-commerce channels with clear ROI targets Grow direct customer acquisition Build retention and loyalty programs: referral systems, CRM, email/SMS, app-based engagement Set the KPIs, report on them monthly, and act on what they say Team Leadership Lead and grow the marketing team: marketing managers, brand managers, content creators Build an internal structure that operates like an agency - clear briefs, clear owners, fast turnaround, high standards Set the creative bar and review the work against it Decide what we build in-house and what we outsource, and manage external partners Client & Cross-Brand Work Act as the senior marketing voice for client engagements: present strategy, defend recommendations, and be accountable for delivery Find and build the connections across the portfolio - shared audiences, cross-promotion, loyalty that travels between brands Support e-commerce growth: conversion, catalogue, campaigns, retention Work closely with operations and finance so marketing plans match real business capacity What we're looking for Requirements: Minimum 7 years in marketing, including 3+ years leading a team Proven experience owning a full marketing function - strategy through execution, not just one channel Strong track record in performance marketing and measurable growth Experience with e-commerce and/or consumer brands Comfortable working across several brands at the same time Fluent in Georgian and English Data-driven: you set targets, measure them, and change course when the numbers say so Nice to have: Experience in fitness, wellness, sports or health Experience launching new brands or new locations Agency background alongside in-house experience Experience with mobile apps and loyalty programs Personal qualities: Genuine enthusiasm for fitness and a healthy lifestyle - you should want to be a customer of what you market Hands-on: comfortable setting strategy and getting into the work when needed Strong opinions, clearly argued, held with an open mind Thrives in a fast-moving environment with several priorities at once What we offer Full ownership of marketing across a growing portfolio of brands and clients Direct access to founders and real decision-making authority Budget and a team to build with Competitive compensation based on experience A company that's growing fast - with more brands, clients and locations coming Ready to build brands people choose on purpose? Let's talk.