Copywriter

Copywriter 📍 Location: Tbilisi, Georgia 🏢 Work Format: Office-based 💼 Employment Type: Full-time 🕒 Experience: Minimum 2 years About the Company We are a large-scale international real estate and infrastructure development project backed by investors from the UAE (Dubai). The project represents one of the most significant private-sector developments in Georgia, bringing together premium real estate, commercial assets, hospitality infrastructure, and large-scale urban development initiatives. Position Overview We are seeking a versatile, detail-oriented Copywriter who can move fluently between a one-line ad headline and a long-form PR article in both Georgian and English. The role involves assisting the Marketing & PR team across dedicated zones—including SMM, Brand, PR, Digital Ads, and Design—by crafting compelling brand narratives, producing high-impact copy, maintaining brand voice consistency, and executing fast-turnaround content. The position requires close collaboration with internal creative leads, cross-functional sub-teams, and key stakeholders to ensure cohesive messaging, corporate alignment, and high-quality deliverables across all channels. Key Responsibilities • Copy Generation & Multi-Format Writing: Draft, edit, and refine copy across all marketing and communication formats in both Georgian and English—including press releases, social media posts, website text, digital ad copy, presentations, video scripts, outdoor ads, spokesperson message boxes, and newsletters. • Brand Voice & Tone Safeguarding: Continuously monitor and review outgoing materials across departments to safeguard the brand’s vocabulary and enforce strict tone of voice (TOV) consistency. • Cross-Departmental Content Support: Actively communicate and collaborate with SMM, Brand, PR, Digital Ads, and Design sub-teams to collect requirements, edit inputs, and deliver aligned messaging. • Workflow & Deadline Management: Administer content schedules, track project deadlines, and manage asset delivery to ensure smooth execution across concurrent campaigns. • Long-Form & Editorial Execution: Research, write, and polish comprehensive long-form articles, corporate communications, and official PR features requiring complex messaging structures. • Messaging Optimization & Quality Control: Perform self-editing and quality checks on all text outputs to ensure fast, high-bar delivery, maintaining full ownership over final accuracy regardless of tool usage. • Stakeholder & Partner Communication: Coordinate with internal leads and external media or agency partners to align corporate messaging, secure approvals, and adapt press materials. • AI & Tool Optimization: Utilize AI tools effectively where appropriate to streamline research and drafting processes while guaranteeing original, policy-compliant end products. • Campaign & Performance Alignment: Contribute to strategic messaging briefs, review copy performance against campaign goals, and refine text to optimize target audience engagement. • Ad-Hoc Creative & Administrative Support: Perform other content, copy, and administrative tasks within the Marketing & PR scope as required by project leads. Professional Requirements • A positive attitude and excellent communication skills are essential. • The candidate must be highly organized, results-oriented, adaptable, and able to work effectively and independently under pressure. • Proficiency in standard content management tools, collaborative workspace software, and modern copywriting workflows is required; experience leveraging AI writing support tools effectively is preferred. • A solid understanding of layered approval chains, complex corporate messaging, and tone-of-voice governance is necessary. • A minimum of 2 years of experience in a copywriter role, including proven experience working with at least one large or established brand, is required. • Native-level copywriting fluency in Georgian and strong C1+ proficiency in written English are required. • An active portfolio demonstrating both short-form and long-form work must be submitted with the application. Languages • Georgian – Fluent; • English – Fluent; • Russian – Fluent. Personal Qualities • High level of responsibility, professional integrity, and strong ownership over text quality; • Strong analytical skills and exceptional attention to detail, accuracy, and tone precision; • Excellent communication, messaging, and collaboration skills across cross-functional teams; • Ability to work under tight deadlines, adapt quickly, and handle sensitive corporate communications; • Structured, detail-oriented, and solution-driven mindset when navigating complex briefs; • Ability to analyze brief requirements and effectively resolve messaging or brand-voice discrepancies; • Strong stakeholder management and relationship-building skills to navigate layered approval chains. What We Offer • Opportunity to participate in a large-scale international investment and development project; • Dynamic, professional, and fast-paced working environment; • Career growth and professional development opportunities; • Exposure to an international investment structure supported by UAE-based strategic investors. Apply by sending your CV to: [email protected] • Copywriter