--- title: CRM Manager at Kursi.ge description: Job title: CRM Manager Company: Kursi.ge Workplace type: On-site Job location: Tbilisi, Georgia Employment type: Full-time Seniority level: Mid-Senior level About Kursi.ge Kursi.ge is a Georgian digit --- # CRM Manager **Company:** Kursi.ge **Location:** Tbilisi, Georgia **Posted:** 2026-11-12 **Apply by:** 2026-12-27 [Apply / View original posting](https://www.linkedin.com/jobs/view/4488293875) ## Job description Job title: CRM Manager Company: Kursi.ge Workplace type: On-site Job location: Tbilisi, Georgia Employment type: Full-time Seniority level: Mid-Senior level About Kursi.ge Kursi.ge is a Georgian digital currency exchange platform serving more than 200,000 customers. We give individuals and businesses a convenient, transparent and competitive way to exchange currencies online. We're looking for an experienced, results-driven CRM Manager to build and run our customer relationship strategy: strengthening engagement, improving retention and driving business growth. What you'll do CRM Strategy & Planning • Develop and implement a CRM strategy aligned with business and marketing objectives • Identify opportunities to improve activation, engagement, retention, reactivation and lifetime value • Analyze customer behavior and transaction patterns to find growth opportunities • Define lifecycle strategies, personalized engagement approaches and CRM KPIs Segmentation & Lifecycle Management • Build and refine segmentation by behavior, transaction activity, customer value and lifecycle stage • Design targeted strategies for new, active, inactive and high-value customers • Increase first-time conversion, repeat transactions and loyalty • Identify churn patterns and launch retention and reactivation initiatives Campaign Management & Optimization • Plan and oversee campaigns across email, SMS, push and other channels • Audit existing campaigns and improve their effectiveness • Define objectives, audiences, messaging and customer propositions • Use A/B testing to optimize targeting, messaging, timing and performance • Focus on measurable business outcomes, not communication metrics alone Data & Performance • Analyze CRM and transaction data for insights and growth opportunities • Track activation, retention, churn, transaction frequency, reactivation and CLV • Measure campaign conversion, incremental commercial impact and ROI • Deliver regular performance reports and recommendations with the analytics team Process & Cross-Functional Work • Manage and improve the commercial use of our CRM tools and processes, including Creatio • Improve CRM workflows, automation and customer communications • Work closely with Marketing, Product, Analytics, IT and Customer Support • Define business requirements for CRM improvements and oversee delivery with technical specialists What we're looking for • Bachelor's degree in Marketing, Business Administration, Economics or a related field • 3–5 years of experience in CRM, lifecycle management, retention marketing or related roles • Proven track record of building CRM strategies and successful engagement campaigns • Strong understanding of segmentation, lifecycle marketing, retention and loyalty • Ability to turn customer and transaction insights into actionable initiatives • Experience improving underperforming CRM programs and measuring commercial results • Strong strategic, analytical, problem-solving and project management skills • Familiarity with CRM / marketing automation platforms (Creatio, Salesforce, HubSpot, Braze, Customer.io) • Knowledge of A/B testing, campaign analytics and performance reporting • Strong cross-functional collaboration skills • Proficiency in Georgian and English Nice to have • Experience in fintech, banking, payments, telecom, iGaming or e-commerce • Experience managing CRM for large customer databases • Knowledge of behavioral marketing, customer research and personalization • Experience building retention, loyalty and reactivation programs • Familiarity with BI tools and customer analytics How success is measured • Activation and first-transaction conversion • Retention and reactivation rates • Growth in active customers, repeat transactions and transaction frequency • Customer lifetime value and churn • Campaign conversion, incremental impact and ROI What we offer The opportunity to own and grow CRM initiatives in a growing fintech company Access to a large customer base and data-driven marketing initiatives A collaborative team environment Professional growth and development opportunities Competitive compensation based on qualifications and experience How to Apply Interested candidates should apply directly using the "Easy Apply" button on LinkedIn. You can also send their CV to hr@kursi.ge By submitting your resume/CV, you express your consent to the processing of your personal data by the company for candidate selection and recruitment purposes, in accordance with the requirements of the Law of Georgia "On Personal Data Protection". Your personal data will be stored securely for a specific period and used solely for the mentioned purpose. --- 🔔 [Monitor similar jobs on Gurify](https://gurify.com/?utm_source=techgeo&utm_medium=jobboard&utm_campaign=monitor_similar&role=CRM+Manager) — get alerted when matching roles are posted in Georgia. ```json {"@context":"https://schema.org/","@type":"JobPosting","title":"CRM Manager","description":"

Job title: CRM Manager Company: Kursi.ge Workplace type: On-site Job location: Tbilisi, Georgia Employment type: Full-time Seniority level: Mid-Senior level About Kursi.ge Kursi.ge is a Georgian digital currency exchange platform serving more than 200,000 customers. We give individuals and businesses a convenient, transparent and competitive way to exchange currencies online. We're looking for an experienced, results-driven CRM Manager to build and run our customer relationship strategy: strengthening engagement, improving retention and driving business growth. What you'll do CRM Strategy & Planning • Develop and implement a CRM strategy aligned with business and marketing objectives • Identify opportunities to improve activation, engagement, retention, reactivation and lifetime value • Analyze customer behavior and transaction patterns to find growth opportunities • Define lifecycle strategies, personalized engagement approaches and CRM KPIs Segmentation & Lifecycle Management • Build and refine segmentation by behavior, transaction activity, customer value and lifecycle stage • Design targeted strategies for new, active, inactive and high-value customers • Increase first-time conversion, repeat transactions and loyalty • Identify churn patterns and launch retention and reactivation initiatives Campaign Management & Optimization • Plan and oversee campaigns across email, SMS, push and other channels • Audit existing campaigns and improve their effectiveness • Define objectives, audiences, messaging and customer propositions • Use A/B testing to optimize targeting, messaging, timing and performance • Focus on measurable business outcomes, not communication metrics alone Data & Performance • Analyze CRM and transaction data for insights and growth opportunities • Track activation, retention, churn, transaction frequency, reactivation and CLV • Measure campaign conversion, incremental commercial impact and ROI • Deliver regular performance reports and recommendations with the analytics team Process & Cross-Functional Work • Manage and improve the commercial use of our CRM tools and processes, including Creatio • Improve CRM workflows, automation and customer communications • Work closely with Marketing, Product, Analytics, IT and Customer Support • Define business requirements for CRM improvements and oversee delivery with technical specialists What we're looking for • Bachelor's degree in Marketing, Business Administration, Economics or a related field • 3–5 years of experience in CRM, lifecycle management, retention marketing or related roles • Proven track record of building CRM strategies and successful engagement campaigns • Strong understanding of segmentation, lifecycle marketing, retention and loyalty • Ability to turn customer and transaction insights into actionable initiatives • Experience improving underperforming CRM programs and measuring commercial results • Strong strategic, analytical, problem-solving and project management skills • Familiarity with CRM / marketing automation platforms (Creatio, Salesforce, HubSpot, Braze, Customer.io) • Knowledge of A/B testing, campaign analytics and performance reporting • Strong cross-functional collaboration skills • Proficiency in Georgian and English Nice to have • Experience in fintech, banking, payments, telecom, iGaming or e-commerce • Experience managing CRM for large customer databases • Knowledge of behavioral marketing, customer research and personalization • Experience building retention, loyalty and reactivation programs • Familiarity with BI tools and customer analytics How success is measured • Activation and first-transaction conversion • Retention and reactivation rates • Growth in active customers, repeat transactions and transaction frequency • Customer lifetime value and churn • Campaign conversion, incremental impact and ROI What we offer The opportunity to own and grow CRM initiatives in a growing fintech company Access to a large customer base and data-driven marketing initiatives A collaborative team environment Professional growth and development opportunities Competitive compensation based on qualifications and experience How to Apply Interested candidates should apply directly using the \"Easy Apply\" button on LinkedIn. You can also send their CV to hr@kursi.ge By submitting your resume/CV, you express your consent to the processing of your personal data by the company for candidate selection and recruitment purposes, in accordance with the requirements of the Law of Georgia \"On Personal Data Protection\". Your personal data will be stored securely for a specific period and used solely for the mentioned purpose.

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