--- title: CRM Marketing Manager at CXM description: Reporting to: CMO Location: Fully Remote Markets: 12 About The Role We are looking for a CRM Marketing Manager to own CXM's customer lifecycle marketing across 12 markets. You will use customer data, --- # CRM Marketing Manager **Company:** CXM **Location:** Georgia **Posted:** 2026-08-25 **Apply by:** 2026-10-09 [Apply / View original posting](https://www.linkedin.com/jobs/view/4458769156) ## Job description Reporting to: CMO Location: Fully Remote Markets: 12 About The Role We are looking for a CRM Marketing Manager to own CXM's customer lifecycle marketing across 12 markets. You will use customer data, segmentation, automation, and personalised communications to improve activation, first-time deposits, retention, reactivation, and customer lifetime value. This is a hands-on role for someone who can build CRM journeys from the ground up, manage campaigns across multiple markets, and use performance data to continuously improve results. Key Objectives Build and launch at least 3 automated lifecycle journeys covering welcome/activation, retention, and reactivation within the first 6 months Improve the current 9% lead-to-FTD conversion rate through targeted CRM activation campaigns Support reducing churn to below 10% through structured retention and reactivation programmes Build and maintain localised CRM journeys across all 12 markets Maintain 99%+ deliverability and ensure all CRM activity meets applicable compliance requirements Key Responsibilities Lifecycle & CRM Strategy Own customer journeys across onboarding, activation, conversion, retention, loyalty, VIP, churn prevention, and win-back Define triggers, audiences, journey logic, exclusions, frequency caps, and exit criteria Coordinate email and push communications to create a consistent customer experience Campaigns & Automation Build, launch, and optimise automated CRM campaigns using platforms such as Mailgun, Braze, Klaviyo, or equivalent Create targeted campaigns based on customer behaviour, lifecycle stage, market, language, and product Manage promotional campaigns, newsletters, VIP communications, retention campaigns, and partner communications Develop and maintain reusable email templates and content blocks Segmentation & Personalisation Build and maintain customer segments, consent lists, exclusions, and communication rules Configure personalised and dynamic content based on customer data Work with Product, Analytics, and IT to define and validate data and event requirements SQL knowledge is a strong advantage Localisation Manage CRM communications across multiple languages and markets Coordinate translation, editing, and linguistic QA Ensure correct currencies, dates, links, variables, legal messaging, tone, and RTL requirements Maintain master journeys and localisation matrices across all markets Deliverability & Compliance Monitor deliverability, bounces, spam complaints, suppression lists, and domain/IP reputation Maintain strong email hygiene and deliverability standards Run detailed pre-launch QA covering audiences, links, variables, tracking, content, sender details, and scheduling Ensure campaigns comply with consent, unsubscribe, data retention, and local regulatory requirements Analytics & Optimisation Analyse CRM performance by market, language, segment, and customer lifecycle stage Measure conversion, retention, churn, revenue, and incremental uplift — not just opens and clicks Run A/B and holdout tests across offers, messaging, timing, frequency, channels, and journey structure Maintain a clear optimisation backlog and turn insights into measurable improvements Requirements Proven experience in CRM, lifecycle marketing, email marketing, or marketing automation Hands-on experience building automated customer journeys Strong understanding of segmentation, personalisation, triggers, and lifecycle strategy Experience managing CRM across multiple markets and languages Strong knowledge of email deliverability and campaign QA Experience with Mailgun, Braze, Klaviyo, or similar CRM platforms Strong analytical and data-driven mindset Comfortable working with technical and data teams Excellent attention to detail and ability to manage multiple campaigns simultaneously Experience in FX, fintech, trading, igaming, or another regulated B2C environment is highly desirable Able to work independently in a fully remote environment Ideal Candidate Background The strongest candidates are likely to be currently working as a: CRM Manager / Lifecycle Marketing Manager Email Marketing Manager Marketing Automation Specialist Retention Marketing Manager CRM-focused Digital Marketing Manager Experience with high-volume B2C customer journeys, FTD/conversion funnels, retention, reactivation, and regulated markets will be particularly valuable. Benefits What We Offer Fully remote working with minimal meeting overhead Ownership of CRM across 12 international markets Genuine opportunity to build and improve the customer lifecycle function An established business with the resources and budget to execute ambitious CRM initiatives Freedom to test, learn, and implement new ideas Competitive, above-market compensation KPI-linked bonus connected directly to CRM and business performance Recruitment Process Stage 1: HR interview — experience, motivation, and fit. Stage 2: CMO interview — CRM expertise, strategy, and relevant experience. Stage 3: CEO interview, where required. --- 🔔 [Monitor similar jobs on Gurify](https://gurify.com/?utm_source=techgeo&utm_medium=jobboard&utm_campaign=monitor_similar&role=CRM+Marketing+Manager) — get alerted when matching roles are posted in Georgia. ```json {"@context":"https://schema.org/","@type":"JobPosting","title":"CRM Marketing Manager","description":"

Reporting to: CMO Location: Fully Remote Markets: 12 About The Role We are looking for a CRM Marketing Manager to own CXM's customer lifecycle marketing across 12 markets. You will use customer data, segmentation, automation, and personalised communications to improve activation, first-time deposits, retention, reactivation, and customer lifetime value. This is a hands-on role for someone who can build CRM journeys from the ground up, manage campaigns across multiple markets, and use performance data to continuously improve results. Key Objectives Build and launch at least 3 automated lifecycle journeys covering welcome/activation, retention, and reactivation within the first 6 months Improve the current 9% lead-to-FTD conversion rate through targeted CRM activation campaigns Support reducing churn to below 10% through structured retention and reactivation programmes Build and maintain localised CRM journeys across all 12 markets Maintain 99%+ deliverability and ensure all CRM activity meets applicable compliance requirements Key Responsibilities Lifecycle & CRM Strategy Own customer journeys across onboarding, activation, conversion, retention, loyalty, VIP, churn prevention, and win-back Define triggers, audiences, journey logic, exclusions, frequency caps, and exit criteria Coordinate email and push communications to create a consistent customer experience Campaigns & Automation Build, launch, and optimise automated CRM campaigns using platforms such as Mailgun, Braze, Klaviyo, or equivalent Create targeted campaigns based on customer behaviour, lifecycle stage, market, language, and product Manage promotional campaigns, newsletters, VIP communications, retention campaigns, and partner communications Develop and maintain reusable email templates and content blocks Segmentation & Personalisation Build and maintain customer segments, consent lists, exclusions, and communication rules Configure personalised and dynamic content based on customer data Work with Product, Analytics, and IT to define and validate data and event requirements SQL knowledge is a strong advantage Localisation Manage CRM communications across multiple languages and markets Coordinate translation, editing, and linguistic QA Ensure correct currencies, dates, links, variables, legal messaging, tone, and RTL requirements Maintain master journeys and localisation matrices across all markets Deliverability & Compliance Monitor deliverability, bounces, spam complaints, suppression lists, and domain/IP reputation Maintain strong email hygiene and deliverability standards Run detailed pre-launch QA covering audiences, links, variables, tracking, content, sender details, and scheduling Ensure campaigns comply with consent, unsubscribe, data retention, and local regulatory requirements Analytics & Optimisation Analyse CRM performance by market, language, segment, and customer lifecycle stage Measure conversion, retention, churn, revenue, and incremental uplift — not just opens and clicks Run A/B and holdout tests across offers, messaging, timing, frequency, channels, and journey structure Maintain a clear optimisation backlog and turn insights into measurable improvements Requirements Proven experience in CRM, lifecycle marketing, email marketing, or marketing automation Hands-on experience building automated customer journeys Strong understanding of segmentation, personalisation, triggers, and lifecycle strategy Experience managing CRM across multiple markets and languages Strong knowledge of email deliverability and campaign QA Experience with Mailgun, Braze, Klaviyo, or similar CRM platforms Strong analytical and data-driven mindset Comfortable working with technical and data teams Excellent attention to detail and ability to manage multiple campaigns simultaneously Experience in FX, fintech, trading, igaming, or another regulated B2C environment is highly desirable Able to work independently in a fully remote environment Ideal Candidate Background The strongest candidates are likely to be currently working as a: CRM Manager / Lifecycle Marketing Manager Email Marketing Manager Marketing Automation Specialist Retention Marketing Manager CRM-focused Digital Marketing Manager Experience with high-volume B2C customer journeys, FTD/conversion funnels, retention, reactivation, and regulated markets will be particularly valuable. Benefits What We Offer Fully remote working with minimal meeting overhead Ownership of CRM across 12 international markets Genuine opportunity to build and improve the customer lifecycle function An established business with the resources and budget to execute ambitious CRM initiatives Freedom to test, learn, and implement new ideas Competitive, above-market compensation KPI-linked bonus connected directly to CRM and business performance Recruitment Process Stage 1: HR interview — experience, motivation, and fit. Stage 2: CMO interview — CRM expertise, strategy, and relevant experience. Stage 3: CEO interview, where required.

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