---
title: CRM მენეჯერი / Middle+ at ZEXTER
description: CRM მენეჯერი / Middle+ (CRM მენეჯერი / Middle+) — ZEXTER (Tbilisi)
---

# CRM მენეჯერი / Middle+

**Company:** ZEXTER  
**Location:** Tbilisi  
**Posted:** 2026-09-23  
**Apply by:** 2026-11-07

[Apply / View original posting](https://hr.ge/announcement/494904)

## Job description

CRM მენეჯერი / Middle+ (CRM მენეჯერი / Middle+) — ZEXTER (Tbilisi)

ZEXTER is pleased to announce a vacancy for the position of CRM Manager (Middle+) We are looking for a Middle-level CRM Manager or above with experience in iGaming to take ownership of CRM campaigns, player segmentation, and communications across the entire player lifecycle — from onboarding to retention and reactivation. Responsibilities Develop, launch, and optimize automated and triggered CRM journeys: Welcome, Retention, Reactivation, Churn Prevention, and others. Segment the player base and work with different player groups based on their behavior, activity, and deposit history. Launch communications via Email, SMS, Push, and In-App channels. Develop bonus offers and promotional mechanics. Conduct A/B tests, analyze campaign performance, and identify growth opportunities. Analyze key CRM metrics: Conversion to Deposit, Retention, LTV, Bonus Cost, and ROI. Prepare and analyze CRM campaign reports. Requirements 1–2+ years of experience in CRM / Retention within iGaming. Middle level or above — ability to independently launch, manage, and analyze CRM campaigns. Strong understanding of key iGaming metrics: LTV, NGR, Retention Rate, Bonus Cost, and ROI. Experience working with different player segments and a solid understanding of the player lifecycle. Experience building automated CRM/Journey flows and triggered communications. Understanding of segmentation, personalization, and bonus mechanics. Strong analytical thinking and the ability to make data-driven decisions. Experience with GR8 will be a strong advantage. Interested candidates, please click the "Apply (On another website)" button.

---

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