Customer Relationship Management Manager

Tri7 Solution Inc is hiring a hands-on, execution-driven CRM Manager who can independently build, launch, and scale lifecycle campaigns in Optimove with minimal hand-offs. You will own end-to-end campaign delivery — from SQL-based segmentation to multi-channel orchestration to post-campaign analysis — turning player data into measurable uplift in deposits, retention, reactivation, and CLV. We value speed and simplicity: shipping a clean v1 this week beats designing the perfect journey next quarter. Key Responsibilities End-to-End Campaign Execution: Independently build, launch, and optimize Optimove campaigns (segments, Streams, triggers, automated journeys) with a target cadence of multiple campaigns per week and a standard time-to-launch under 48 hours. Self-Serve Segmentation: Write and run SQL queries against the player database to build, refine, and validate audiences without depending on data engineering or BI tickets. Player Lifecycle Ownership: Own the full lifecycle across Sportsbook and Casino — onboarding, first deposit, activation, retention, cross-sell, reactivation, churn prevention, and VIP. A/B and Incrementality Testing: Run a documented test on every meaningful campaign (hypothesis, variant, control, success metric) and translate results into the next iteration. KPI Ownership and Reporting: Own measurable targets for CLV, ARPU, deposit frequency, retention, reactivation rate, churn, and NGR uplift from CRM. Publish a concise weekly performance report. Multi-Channel Orchestration: Coordinate email, SMS, push, in-app, on-site, and (where relevant) Telegram into coherent journeys — not isolated blasts. Bonus and Promotion Strategy: Design promotional mechanics that drive measurable uplift while staying within the guardrails of finance, compliance, and responsible gambling. Cross-Functional Collaboration: Partner closely with BI, Product, Payments, VIP, and Customer Support — communicating in clear, decision-ready language and shipping over deliberations. Skills and Qualifications Hands-On Optimove Expertise: 3+ years actively building Optimove campaigns (segmentation, Streams, triggers, journeys, Engage, ideally Optibot, and gamification). Required — candidates will be asked to walk through campaigns they have personally built. SQL Proficiency (Required): Comfortable writing JOINs, window functions, and CTEs against a player database. Not optional, not “willing to learn.” Data and BI Analytical Mindset: Working proficiency in Looker, Tableau, Power BI or similar; able to translate raw numbers into clear, decision-ready insights. Proven Retention / CLV Uplift: Track record of measurable improvements in retention, reactivation, deposit frequency, or CLV — with numbers attached. Bias for Action and Simplicity: Demonstrated preference for shipping a clean v1 and iterating over designing elaborate frameworks. Comfortable cutting scope to hit a deadline. Project Management: Strong organizational skills with the ability to run many campaigns in parallel without slipping launch dates. iGaming / Sports Betting Experience: Direct experience in online betting, casino, or sports betting strongly preferred, including familiarity with bonus mechanics, VIP programs, responsible gambling, and bonus-abuse detection. Communication: Concise written and verbal communication; able to present results and recommendations to senior stakeholders in minutes, not slides. How We Work — What We Value Speed Beats Polish: We’d rather ship a clean v1 this week and iterate than design the perfect journey for next quarter. Standard campaigns go from brief to live in under 48 hours. Simplicity Is a Feature: If a campaign needs five layers of logic to explain, it’s probably the wrong campaign. The simplest version that hits the KPI wins. Own the Outcome, Not the Process: The CRM Manager owns the metric (deposits, retention, reactivation, CLV) end-to-end — not just the deliverables. Test, Don’t Debate: Disagreements are resolved by running the test, not by longer meetings. Clear Over Clever: Decision-ready, written communication is preferred to dense decks.