--- title: Customer Relationship Management Specialist at Confidential Jobs description: As a CRM Specialist (iGaming industry), you will play a key role in building and optimizing long-term relationships with players by delivering relevant, data-driven, and personalized CRM campaigns acr --- # Customer Relationship Management Specialist **Company:** Confidential Jobs **Location:** Georgia **Posted:** 2026-09-02 **Apply by:** 2026-10-17 [Apply / View original posting](https://www.linkedin.com/jobs/view/4462146206) ## Job description As a CRM Specialist (iGaming industry), you will play a key role in building and optimizing long-term relationships with players by delivering relevant, data-driven, and personalized CRM campaigns across the entire customer lifecycle. You will work closely with internal teams to execute retention and engagement strategies that directly impact customer activity, retention, and overall revenue performance. Responsibilities: Consistently execute the company's CRM strategy through the implementation of campaigns, lifecycle flows, and customer journeys Build promotional offers Own the implementation process of each campaign, from execution through to analysis Adapt communication content according to customer segmentation (product, value, etc.) Configure bonuses using various back-office tools Use, develop, and create new communication templates across different channels: email, SMS, Push Notification, Pop-up, and Bonus Ensure T&Cs used in campaigns, promotions, and bonuses are always up to date and accurate Apply best practices to develop and deliver personalized, targeted offers Ensure consistency and coherence in the tone of communications to clients Act as a point of contact for support and internal teams when resolving campaign-related questions or issues Test new marketing tools and platform updates Requirements: Minimum 2 years of experience in the industry (casino, sports betting, or gaming), with an understanding of the products and customer typologies Prior experience creating and sending complex campaigns across multiple communication channels Experience using CRM platforms, as well as email, SMS, Push Notifications, Pop-ups, and Bonus tools Excellent planning and communication skills Genuine interest in casino and sports betting Data-driven decision-making Proactive, with a strong willingness to learn Experience using and adapting to new back-office systems, plus proficiency in MS Office Strong organizational skills, with the ability to manage and prioritize multiple tasks in a fast-paced environment Exceptional attention to detail Excellent written and spoken English --- 🔔 [Monitor similar jobs on Gurify](https://gurify.com/?utm_source=techgeo&utm_medium=jobboard&utm_campaign=monitor_similar&role=Customer+Relationship+Management+Specialist) — get alerted when matching roles are posted in Georgia. ```json {"@context":"https://schema.org/","@type":"JobPosting","title":"Customer Relationship Management Specialist","description":"

As a CRM Specialist (iGaming industry), you will play a key role in building and optimizing long-term relationships with players by delivering relevant, data-driven, and personalized CRM campaigns across the entire customer lifecycle. You will work closely with internal teams to execute retention and engagement strategies that directly impact customer activity, retention, and overall revenue performance. Responsibilities: Consistently execute the company's CRM strategy through the implementation of campaigns, lifecycle flows, and customer journeys Build promotional offers Own the implementation process of each campaign, from execution through to analysis Adapt communication content according to customer segmentation (product, value, etc.) Configure bonuses using various back-office tools Use, develop, and create new communication templates across different channels: email, SMS, Push Notification, Pop-up, and Bonus Ensure T&Cs used in campaigns, promotions, and bonuses are always up to date and accurate Apply best practices to develop and deliver personalized, targeted offers Ensure consistency and coherence in the tone of communications to clients Act as a point of contact for support and internal teams when resolving campaign-related questions or issues Test new marketing tools and platform updates Requirements: Minimum 2 years of experience in the industry (casino, sports betting, or gaming), with an understanding of the products and customer typologies Prior experience creating and sending complex campaigns across multiple communication channels Experience using CRM platforms, as well as email, SMS, Push Notifications, Pop-ups, and Bonus tools Excellent planning and communication skills Genuine interest in casino and sports betting Data-driven decision-making Proactive, with a strong willingness to learn Experience using and adapting to new back-office systems, plus proficiency in MS Office Strong organizational skills, with the ability to manage and prioritize multiple tasks in a fast-paced environment Exceptional attention to detail Excellent written and spoken English

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