--- title: Digital marketing manager (B2B, SaaS) at Tools for Brokers description: TFB is a B2B technology provider for retail brokers and hedge funds, seeking a results-driven full-time Digital marketing manage r to lead paid acquisition and search initiatives across our product po --- # Digital marketing manager (B2B, SaaS) **Company:** Tools for Brokers **Location:** Tbilisi, Georgia **Posted:** 2026-08-17 **Apply by:** 2026-10-01 [Apply / View original posting](https://www.linkedin.com/jobs/view/4454257222) ## Job description TFB is a B2B technology provider for retail brokers and hedge funds, seeking a results-driven full-time Digital marketing manage r to lead paid acquisition and search initiatives across our product portfolio, including a new project. The Role This role is responsible for shaping and executing TFB's B2B digital marketing strategy , owning campaign implementation, optimisation, and performance reporting across key channels. Primary focus will be on LinkedIn and Meta advertising, alongside SEO and SEM initiatives, ensuring alignment between paid and organic strategies to maximise lead generation and pipeline growth. Responsibilities Plan, execute, and optimise paid advertising campaigns across LinkedIn, Meta, and Google Ads; Own SEM strategy and execution, including campaign structure, keyword planning, bidding strategies, and performance optimisation; Develop and manage SEO strategy, covering both content and technical SEO initiatives; Create SEO content briefs aligned with keyword research, search intent, and business goals to support content production; Prepare technical SEO briefs (site structure, indexing, on-page improvements, performance issues) and collaborate with developers for implementation; Monitor, analyse, and report on campaign and SEO performance using relevant tools (e.g. Google Analytics, Search Console, ad platforms); Act as a strategic partner/consultant, contributing to the overall digital marketing strategy and identifying growth opportunities; Enhance and execute ABM (Account-Based Marketing) campaigns across LinkedIn and Meta; Plan, execute, and evaluate A/B tests and conversion rate optimisation (CRO) experiments; Identify trends, insights, and opportunities to optimise spend, improve performance, and scale campaigns efficiently; Ensure alignment between paid media, SEO, and broader marketing initiatives to drive consistent messaging and results. Requirements : B2B and SaaS experience. --- 🔔 [Monitor similar jobs on Gurify](https://gurify.com/?utm_source=techgeo&utm_medium=jobboard&utm_campaign=monitor_similar&role=Digital+marketing+manager+%28B2B%2C+SaaS%29) — get alerted when matching roles are posted in Georgia. ```json {"@context":"https://schema.org/","@type":"JobPosting","title":"Digital marketing manager (B2B, SaaS)","description":"

TFB is a B2B technology provider for retail brokers and hedge funds, seeking a results-driven full-time Digital marketing manage r to lead paid acquisition and search initiatives across our product portfolio, including a new project. The Role This role is responsible for shaping and executing TFB's B2B digital marketing strategy , owning campaign implementation, optimisation, and performance reporting across key channels. Primary focus will be on LinkedIn and Meta advertising, alongside SEO and SEM initiatives, ensuring alignment between paid and organic strategies to maximise lead generation and pipeline growth. Responsibilities Plan, execute, and optimise paid advertising campaigns across LinkedIn, Meta, and Google Ads; Own SEM strategy and execution, including campaign structure, keyword planning, bidding strategies, and performance optimisation; Develop and manage SEO strategy, covering both content and technical SEO initiatives; Create SEO content briefs aligned with keyword research, search intent, and business goals to support content production; Prepare technical SEO briefs (site structure, indexing, on-page improvements, performance issues) and collaborate with developers for implementation; Monitor, analyse, and report on campaign and SEO performance using relevant tools (e.g. Google Analytics, Search Console, ad platforms); Act as a strategic partner/consultant, contributing to the overall digital marketing strategy and identifying growth opportunities; Enhance and execute ABM (Account-Based Marketing) campaigns across LinkedIn and Meta; Plan, execute, and evaluate A/B tests and conversion rate optimisation (CRO) experiments; Identify trends, insights, and opportunities to optimise spend, improve performance, and scale campaigns efficiently; Ensure alignment between paid media, SEO, and broader marketing initiatives to drive consistent messaging and results. Requirements :
B2B and SaaS experience.

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