Digital Marketing Specialist

Overall Job Objective: Digital Marketing Specialist · The Digital Marketing Specialist is responsible for planning, executing, and optimizing integrated digital marketing campaigns to increase brand awareness, drive customer engagement, and support business objectives. · The role works closely with internal teams, agencies, and retail partners to ensure consistent brand communication, strong digital presence, and effective execution across all marketing channels. Key Responsibilities: · Plan, execute, and monitor digital marketing campaigns across multiple online channels. · Develop and implement marketing activities aligned with the overall business and brand strategy. · Collaborate closely with retailer partners to plan and execute COOP marketing initiatives and promotional campaigns. · Track and ensure high Share of Voice (SOV) and strong brand visibility across digital platforms and retail channels. · Manage and optimize the company's social media channels strategy, including content planning, publishing, community engagement, and performance monitoring. · Coordinate with creative agencies and content teams to develop compelling marketing assets. · Monitor campaign performance using analytics tools and prepare regular reports with actionable insights and optimization recommendations. · Analyze market trends, competitor activities, and consumer behavior to identify new marketing opportunities. · Manage digital marketing budgets efficiently and ensure campaigns deliver maximum return on investment (ROI). · Ensure brand guidelines are consistently applied across all digital communications and partner executions. · Support product launches, seasonal campaigns, and special marketing projects. · Coordinate with cross-functional teams including Sales, Product and Retail Marketing to ensure integrated campaign execution. · Stay up to date with emerging digital marketing trends, platforms, and best practices. · Build and maintain strong relationships with external partners, agencies, media vendors, and retailers. · Prepare various regular and ad-hoc reports and presentations assigned by Management and Head Quarters. Key Requirements & Qualifications: · Bachelor's degree in Marketing, Business Administration, Communications, or a related field. · 2–3 years of experience in digital marketing, brand marketing, or a similar role. · Experience collaborating with retail partners, distributors, or external agencies is an advantage. · Strong understanding of digital marketing channels, including social media, paid media, search marketing, display advertising, email marketing, and content marketing. · Understanding of AI tools and GEO marketing is an advantage · Knowledge of digital marketing analytics and reporting tools (e.g., Google Analytics, Meta Business Suite, Google Ads, LinkedIn Campaign Manager, etc.). · Understanding of Share of Voice (SOV), brand visibility metrics, and digital performance KPIs. · Strong communication, presentation, and stakeholder management skills. · Ability to collaborate effectively with cross-functional teams, agencies, and external partners. · Creative mindset with strong attention to detail and a passion for delivering high-quality marketing execution. · Proficiency in Microsoft Office (Excel, PowerPoint, Word); familiarity with project management tools is a plus. · Fluent in English, both written and spoken.