--- title: Growth & Performance Marketing at Wellnite description: Growth & Performance Marketing Lead Remote | Full-Time | Wellnite Wellnite is building a technology-powered wellness platform that connects people with insurance-covered therapy, psychiatry, nutrition --- # Growth & Performance Marketing **Company:** Wellnite **Location:** Georgia **Posted:** 2026-09-28 **Apply by:** 2026-11-12 [Apply / View original posting](https://www.linkedin.com/jobs/view/4471515084) ## Job description Growth & Performance Marketing Lead Remote | Full-Time | Wellnite Wellnite is building a technology-powered wellness platform that connects people with insurance-covered therapy, psychiatry, nutrition, and weight-management care, while using AI to help people stay engaged and make progress between moments of care. We’re looking for a Growth & Performance Marketing Lead who knows how to turn attention into measurable growth. This is a hands-on role for someone who can own the funnel from acquisition → conversion → booking → retention and is comfortable being accountable for the numbers. What You'll Own Your primary objective is simple: drive qualified demand and increase bookings efficiently. You’ll own and continuously improve our growth engine across paid acquisition, organic growth, conversion, lifecycle marketing, experimentation, and analytics. You’ll work directly with the founders and product team and have significant freedom to test new channels, messaging, landing pages, audiences, offers, and AI-powered growth strategies. Responsibilities Own paid acquisition across Google, Meta, and other high-potential channels Manage campaign strategy, execution, optimization, budgets, and reporting Improve CAC, ROAS, conversion rates, and booking volume Build and optimize acquisition funnels from ad impression through completed booking Develop audience segmentation and targeting strategies Create and rapidly test new campaigns, creative concepts, offers, and messaging Build and optimize landing pages and conversion flows Own SEO and other scalable organic acquisition opportunities Develop retargeting and remarketing strategies Improve email, SMS, push, and lifecycle campaigns Identify funnel drop-offs and work with product and engineering to fix them Design and run A/B and multivariate experiments Build dashboards and reporting around growth performance Analyze attribution, cohorts, CAC, LTV, activation, conversion, and retention Identify new channels before they become obvious Use AI aggressively to increase the speed and scale of campaign creation, research, experimentation, analysis, and optimization What We're Looking For You should be someone who sees growth as an experimental and quantitative discipline , not simply a marketing function. You can look at a funnel, identify where we're losing people, form a hypothesis, launch an experiment, measure it, and iterate quickly. You should be equally comfortable inside an advertising dashboard, analytics platform, spreadsheet, landing-page builder, and AI tool. Most importantly, you should care about business outcomes rather than vanity metrics. Requirements 5+ years of growth or performance marketing experience Proven experience managing meaningful paid-media budgets Deep experience with Google Ads and Meta Ads Strong understanding of acquisition funnels and conversion optimization Experience driving measurable consumer acquisition Strong analytical and quantitative skills Experience with attribution and marketing analytics Strong understanding of CAC, LTV, ROAS, conversion rates, cohorts, and retention Experience designing and evaluating growth experiments Ability to independently launch and optimize campaigns Strong copywriting and positioning instincts Experience collaborating with product, design, and engineering teams Extremely comfortable using AI tools in daily work Strong Plus Healthcare, telehealth, wellness, marketplace, or consumer subscription experience Experience marketing insurance-covered healthcare services Experience generating patient bookings or healthcare leads SEO expertise Local and geo-targeted acquisition experience Marketplace growth experience Lifecycle marketing and CRM automation Referral or viral growth programs Experience with tools such as GA4, Mixpanel, Amplitude, HubSpot, Segment, Looker, or similar platforms Experience building landing pages without waiting on engineering Experience using AI agents or automation to scale marketing workflows How We Measure Success This role will be measured primarily by: Qualified bookings Customer/patient acquisition cost Conversion rate ROAS and contribution margin Funnel performance Retention and repeat engagement Speed and quality of experimentation We're much more interested in someone who can say “I reduced CAC by 31% while doubling qualified conversions” than someone who can say they managed a large marketing calendar. The Person Who Will Thrive Here You're highly analytical but creative. You move quickly. You don't wait for perfect information before testing something. You know when an experiment failed and kill it without getting attached to it. You can operate independently without requiring layers of management. You are curious about why people convert—and why they don't. You naturally look for ways to automate repetitive work. And you understand that growth ultimately means revenue and customers, not impressions, clicks, followers, or reports. Why Wellnite You'll have the opportunity to work directly with the founders and influence growth across multiple products and markets. Wellnite combines healthcare, wellness, AI, insurance, and a large provider network, giving the growth team an unusually broad surface area for experimentation. You'll have substantial ownership over strategy and execution—and the ability to see your work translate directly into company growth. How to Apply Please send us: Your resume or LinkedIn profile Examples of growth campaigns you've personally owned The approximate budgets you've managed Your strongest measurable growth result A brief explanation of a growth experiment you ran that failed , what you learned from it, and what you changed afterward. --- 🔔 [Monitor similar jobs on Gurify](https://gurify.com/?utm_source=techgeo&utm_medium=jobboard&utm_campaign=monitor_similar&role=Growth+%26+Performance+Marketing) — get alerted when matching roles are posted in Georgia. ```json {"@context":"https://schema.org/","@type":"JobPosting","title":"Growth & Performance Marketing","description":"

Growth & Performance Marketing Lead Remote | Full-Time | Wellnite Wellnite is building a technology-powered wellness platform that connects people with insurance-covered therapy, psychiatry, nutrition, and weight-management care, while using AI to help people stay engaged and make progress between moments of care. We’re looking for a Growth & Performance Marketing Lead who knows how to turn attention into measurable growth. This is a hands-on role for someone who can own the funnel from acquisition → conversion → booking → retention and is comfortable being accountable for the numbers. What You'll Own Your primary objective is simple: drive qualified demand and increase bookings efficiently. You’ll own and continuously improve our growth engine across paid acquisition, organic growth, conversion, lifecycle marketing, experimentation, and analytics. You’ll work directly with the founders and product team and have significant freedom to test new channels, messaging, landing pages, audiences, offers, and AI-powered growth strategies. Responsibilities Own paid acquisition across Google, Meta, and other high-potential channels Manage campaign strategy, execution, optimization, budgets, and reporting Improve CAC, ROAS, conversion rates, and booking volume Build and optimize acquisition funnels from ad impression through completed booking Develop audience segmentation and targeting strategies Create and rapidly test new campaigns, creative concepts, offers, and messaging Build and optimize landing pages and conversion flows Own SEO and other scalable organic acquisition opportunities Develop retargeting and remarketing strategies Improve email, SMS, push, and lifecycle campaigns Identify funnel drop-offs and work with product and engineering to fix them Design and run A/B and multivariate experiments Build dashboards and reporting around growth performance Analyze attribution, cohorts, CAC, LTV, activation, conversion, and retention Identify new channels before they become obvious Use AI aggressively to increase the speed and scale of campaign creation, research, experimentation, analysis, and optimization What We're Looking For You should be someone who sees growth as an experimental and quantitative discipline , not simply a marketing function. You can look at a funnel, identify where we're losing people, form a hypothesis, launch an experiment, measure it, and iterate quickly. You should be equally comfortable inside an advertising dashboard, analytics platform, spreadsheet, landing-page builder, and AI tool. Most importantly, you should care about business outcomes rather than vanity metrics. Requirements 5+ years of growth or performance marketing experience Proven experience managing meaningful paid-media budgets Deep experience with Google Ads and Meta Ads Strong understanding of acquisition funnels and conversion optimization Experience driving measurable consumer acquisition Strong analytical and quantitative skills Experience with attribution and marketing analytics Strong understanding of CAC, LTV, ROAS, conversion rates, cohorts, and retention Experience designing and evaluating growth experiments Ability to independently launch and optimize campaigns Strong copywriting and positioning instincts Experience collaborating with product, design, and engineering teams Extremely comfortable using AI tools in daily work Strong Plus Healthcare, telehealth, wellness, marketplace, or consumer subscription experience Experience marketing insurance-covered healthcare services Experience generating patient bookings or healthcare leads SEO expertise Local and geo-targeted acquisition experience Marketplace growth experience Lifecycle marketing and CRM automation Referral or viral growth programs Experience with tools such as GA4, Mixpanel, Amplitude, HubSpot, Segment, Looker, or similar platforms Experience building landing pages without waiting on engineering Experience using AI agents or automation to scale marketing workflows How We Measure Success This role will be measured primarily by: Qualified bookings Customer/patient acquisition cost Conversion rate ROAS and contribution margin Funnel performance Retention and repeat engagement Speed and quality of experimentation We're much more interested in someone who can say “I reduced CAC by 31% while doubling qualified conversions” than someone who can say they managed a large marketing calendar. The Person Who Will Thrive Here You're highly analytical but creative. You move quickly. You don't wait for perfect information before testing something. You know when an experiment failed and kill it without getting attached to it. You can operate independently without requiring layers of management. You are curious about why people convert—and why they don't. You naturally look for ways to automate repetitive work. And you understand that growth ultimately means revenue and customers, not impressions, clicks, followers, or reports. Why Wellnite You'll have the opportunity to work directly with the founders and influence growth across multiple products and markets. Wellnite combines healthcare, wellness, AI, insurance, and a large provider network, giving the growth team an unusually broad surface area for experimentation. You'll have substantial ownership over strategy and execution—and the ability to see your work translate directly into company growth. How to Apply Please send us: Your resume or LinkedIn profile Examples of growth campaigns you've personally owned The approximate budgets you've managed Your strongest measurable growth result A brief explanation of a growth experiment you ran that failed , what you learned from it, and what you changed afterward.

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