--- title: Head of Affiliates at VBET description: Are you an affiliate leader who knows how to turn great partnerships into real revenue? We’re looking for a Head of Affiliates to take full ownership of our affiliate channel — shaping the strategy, g --- # Head of Affiliates **Company:** VBET **Location:** Tbilisi, Georgia **Posted:** 2026-10-19 **Apply by:** 2026-12-03 [Apply / View original posting](https://www.linkedin.com/jobs/view/4478616446) ## Job description Are you an affiliate leader who knows how to turn great partnerships into real revenue? We’re looking for a Head of Affiliates to take full ownership of our affiliate channel — shaping the strategy, growing a strong partner network, and building a team that loves results as much as you do. You’ll have the freedom to set the direction, the trust to own the P&L, and a seat at the table with C-level leadership. Your focus: scalable growth, high-value players, and smart unit economics that make every partnership count. 📍 Location: Remote 💼 Reports to: CMO Key Responsibilities 1. Strategy & Commercial Management Strategy & P&L: Define and execute the affiliate marketing strategy aligned with business targets; hold full ownership of the channel P&L, controlling CPA, LTV, and ROI. Goal Setting: Establish clear targets by market and partner tier, cascading them into individual and team KPIs. Analytics & Reporting: Continuously monitor conversion and traffic quality metrics, deliver regular performance reporting to C-level stakeholders, and take swift corrective action on variances. 2. Partner Relations & Campaign Operations Portfolio Management: Oversee segmentation, tiering, and retention of key affiliates, networks, and media partners—prioritizing traffic quality and player value over raw volume. Negotiation & Deal Structuring: Negotiate contracts and commercial terms (CPA, RevShare, Hybrid), continuously reviewing deal performance to maximize profitability. Campaigns & Cross-Functional Alignment: Plan, launch, and optimize affiliate campaigns; collaborate closely with Brand, CRM, Product, and Regional Marketing teams. Representation: Handle escalations and senior-level dispute resolutions; represent the company at key industry conferences and networking events. 3. Team Leadership & Compliance Leadership & Team Building: Lead, mentor, and scale the affiliate team; foster an ownership mindset and a data-driven culture. Compliance & Legal: Ensure all partner activities adhere to regional licensing regulations, internal guidelines, and Responsible Gaming standards alongside Legal & Compliance. Market Intelligence: Track industry developments, competitor tactics, and new affiliate technology stacks to identify market expansion opportunities. Requirements Experience: 4+ years of proven leadership experience (Head of Affiliate / Senior Lead) within the iGaming, Gambling, or Betting industry. Network: An existing, verified network of top-tier affiliates, networks, and media buying teams. Commercial Acumen: Strong experience managing channel P&L; expert-level understanding of deal models (CPA, CPL, RevShare, Hybrid) and unit economics (NGR, LTV, ROI). Analytical Mindset: Proficiency in working with data platforms, anti-fraud tools, and affiliate tracking software (e.g., Cellxpert, NetRefer, Income Access). People Management: Track record of building, scaling, and managing performance-driven teams (3+ direct reports). Language Skills: Fluent English and Russian proficiency (Upper-Intermediate / Advanced, both written and spoken). Success Measures (First 12 Months) Revenue & Acquisition: Hit revenue (NGR) and First Time Depositor (FTD) growth targets from the affiliate channel. Unit Economics: Maintain CPA and ROI within agreed target budgets. Network Quality: Increase the portfolio share of active, high-value affiliate partners. Compliance: Achieve zero regulatory or compliance incidents across all affiliate activities. --- 🔔 [Monitor similar jobs on Gurify](https://gurify.com/?utm_source=techgeo&utm_medium=jobboard&utm_campaign=monitor_similar&role=Head+of+Affiliates) — get alerted when matching roles are posted in Georgia. ```json {"@context":"https://schema.org/","@type":"JobPosting","title":"Head of Affiliates","description":"

Are you an affiliate leader who knows how to turn great partnerships into real revenue? We’re looking for a Head of Affiliates to take full ownership of our affiliate channel — shaping the strategy, growing a strong partner network, and building a team that loves results as much as you do. You’ll have the freedom to set the direction, the trust to own the P&L, and a seat at the table with C-level leadership. Your focus: scalable growth, high-value players, and smart unit economics that make every partnership count. 📍 Location: Remote 💼 Reports to: CMO Key Responsibilities 1. Strategy & Commercial Management Strategy & P&L: Define and execute the affiliate marketing strategy aligned with business targets; hold full ownership of the channel P&L, controlling CPA, LTV, and ROI. Goal Setting: Establish clear targets by market and partner tier, cascading them into individual and team KPIs. Analytics & Reporting: Continuously monitor conversion and traffic quality metrics, deliver regular performance reporting to C-level stakeholders, and take swift corrective action on variances. 2. Partner Relations & Campaign Operations Portfolio Management: Oversee segmentation, tiering, and retention of key affiliates, networks, and media partners—prioritizing traffic quality and player value over raw volume. Negotiation & Deal Structuring: Negotiate contracts and commercial terms (CPA, RevShare, Hybrid), continuously reviewing deal performance to maximize profitability. Campaigns & Cross-Functional Alignment: Plan, launch, and optimize affiliate campaigns; collaborate closely with Brand, CRM, Product, and Regional Marketing teams. Representation: Handle escalations and senior-level dispute resolutions; represent the company at key industry conferences and networking events. 3. Team Leadership & Compliance Leadership & Team Building: Lead, mentor, and scale the affiliate team; foster an ownership mindset and a data-driven culture. Compliance & Legal: Ensure all partner activities adhere to regional licensing regulations, internal guidelines, and Responsible Gaming standards alongside Legal & Compliance. Market Intelligence: Track industry developments, competitor tactics, and new affiliate technology stacks to identify market expansion opportunities. Requirements Experience: 4+ years of proven leadership experience (Head of Affiliate / Senior Lead) within the iGaming, Gambling, or Betting industry. Network: An existing, verified network of top-tier affiliates, networks, and media buying teams. Commercial Acumen: Strong experience managing channel P&L; expert-level understanding of deal models (CPA, CPL, RevShare, Hybrid) and unit economics (NGR, LTV, ROI). Analytical Mindset: Proficiency in working with data platforms, anti-fraud tools, and affiliate tracking software (e.g., Cellxpert, NetRefer, Income Access). People Management: Track record of building, scaling, and managing performance-driven teams (3+ direct reports). Language Skills: Fluent English and Russian proficiency (Upper-Intermediate / Advanced, both written and spoken). Success Measures (First 12 Months) Revenue & Acquisition: Hit revenue (NGR) and First Time Depositor (FTD) growth targets from the affiliate channel. Unit Economics: Maintain CPA and ROI within agreed target budgets. Network Quality: Increase the portfolio share of active, high-value affiliate partners. Compliance: Achieve zero regulatory or compliance incidents across all affiliate activities.

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