--- title: Head of Innovations & Consumer Insights (All Markets) at IDS Borjomi Georgia description: IDS Borjomi Georgia is seeking a highly motivated and talented individual to join our team as Head of Innovation & Consumer Insights (All Markets) in Tbilisi, Georgia . In this role, you will have the --- # Head of Innovations & Consumer Insights (All Markets) **Company:** IDS Borjomi Georgia **Location:** Tbilisi, Georgia **Posted:** 2026-10-20 **Apply by:** 2026-12-04 [Apply / View original posting](https://www.linkedin.com/jobs/view/4480972557) ## Job description IDS Borjomi Georgia is seeking a highly motivated and talented individual to join our team as Head of Innovation & Consumer Insights (All Markets) in Tbilisi, Georgia . In this role, you will have the opportunity to make a significant impact on the growth and success of our company. Role Overview: Act as a strategic partner to the Marketing Director, turning market data, consumer understanding and commercial analysis into clear growth priorities. Lead the innovation agenda, research and analytics, strategic forecasting and marketing budget governance to strengthen business decisions and investment effectiveness. Job Location: Tbilisi, Georgia. Job Responsibilities: Innovation Strategy & Pipeline Management: Lead the development and prioritization of the innovation pipeline across brands and markets. Identify unmet consumer needs and portfolio opportunities. Coordinate concept and product validation, business cases and stage-gate decisions with Marketing, R&D, Finance, Sales and Operations. Track post-launch performance and recommend scaling, refinement or discontinuation. Market & Consumer Analytics: Continuously assess market dynamics, category development, competition, consumer behavior and emerging trends. Translate findings into strategic and commercial recommendations, with particular emphasis on innovation, portfolio development and growth opportunities. Research Management: Own the consumer research agenda, including brand health tracking, NPD research and strategic studies. Select appropriate methodologies, manage research partners and budgets, and translate findings into actionable recommendations. Long-Term Market & Business Forecasting: Lead five-year projections of category size, market share and sales volumes to support strategic planning. Establish clear assumptions, assess alternative scenarios and identify growth drivers, risks and investment implications. Marketing Budget Control & Governance: Own overall brand marketing budget governance in partnership with Finance and market teams. Ensure data accuracy, allocation against strategic priorities and quarterly tracking of actuals versus plan. Highlight variances and recommend corrective actions or reallocation. Market Business Review (MBR) Update: Own and consolidate the monthly MBR, ensuring consistent, accurate reporting across markets. Provide clear analysis of value share of market, category and brand performance, highlighting business implications, recommended actions and decisions required from senior management. Team & Cross-Functional Leadership: Develop the innovation, research and analytics capabilities of the team. Establish common standards and effective ways of working across central functions, local markets and external partners. Job Requirements: 10+ years of experience in FMCG, Retail, Distribution across Consumer Insights, Market Analytics, Innovations or Strategic Planning. Demonstrated success translating research and analysis into business decisions and measurable outcomes. Experience managing innovation pipelines, validating concepts and products, and developing commercial business cases. Strong understanding of brand performance, market share drivers, portfolio economics and marketing investment. Experience with multi-market forecasting, budget governance and senior management reporting. Proven ability to lead teams, manage research agencies and coordinate cross-functional projects. Advanced Excel & PowerPoint skills; confidence working with large datasets, visualization and building reports/models. University degree in Marketing, Business Administration, Economics or a related field. Fluent knowledge of Georgian, English and Russian languages is a must. We offer a competitive salary, comprehensive benefits package, and opportunities for professional growth and development. If you have a desire to be part of a dynamic and growing international organization and strong work ethic, if you are passionate to learn more about mineral water, we want to hear from you! Please note that at the next stage of the selection will move only those candidates who meet the requirements of the vacancy. Application deadline: 20.11.2026. Good luck! Please be informed that the personal data given in your resume may be processed by our company for the purpose of forming a contractual relationship with you, including for the establishment of labor relations. A resume sent by you may be considered for the announced position or be reserved for other relevant vacancies, but no longer than allowed by applicable legislation. If you agree to the above, please send us your resume. --- 🔔 [Monitor similar jobs on Gurify](https://gurify.com/?utm_source=techgeo&utm_medium=jobboard&utm_campaign=monitor_similar&role=Head+of+Innovations+%26+Consumer+Insights+%28All+Markets%29) — get alerted when matching roles are posted in Georgia. ```json {"@context":"https://schema.org/","@type":"JobPosting","title":"Head of Innovations & Consumer Insights (All Markets)","description":"

IDS Borjomi Georgia is seeking a highly motivated and talented individual to join our team as Head of Innovation & Consumer Insights (All Markets) in Tbilisi, Georgia . In this role, you will have the opportunity to make a significant impact on the growth and success of our company. Role Overview: Act as a strategic partner to the Marketing Director, turning market data, consumer understanding and commercial analysis into clear growth priorities. Lead the innovation agenda, research and analytics, strategic forecasting and marketing budget governance to strengthen business decisions and investment effectiveness. Job Location: Tbilisi, Georgia. Job Responsibilities: Innovation Strategy & Pipeline Management: Lead the development and prioritization of the innovation pipeline across brands and markets. Identify unmet consumer needs and portfolio opportunities. Coordinate concept and product validation, business cases and stage-gate decisions with Marketing, R&D, Finance, Sales and Operations. Track post-launch performance and recommend scaling, refinement or discontinuation. Market & Consumer Analytics: Continuously assess market dynamics, category development, competition, consumer behavior and emerging trends. Translate findings into strategic and commercial recommendations, with particular emphasis on innovation, portfolio development and growth opportunities. Research Management: Own the consumer research agenda, including brand health tracking, NPD research and strategic studies. Select appropriate methodologies, manage research partners and budgets, and translate findings into actionable recommendations. Long-Term Market & Business Forecasting: Lead five-year projections of category size, market share and sales volumes to support strategic planning. Establish clear assumptions, assess alternative scenarios and identify growth drivers, risks and investment implications. Marketing Budget Control & Governance: Own overall brand marketing budget governance in partnership with Finance and market teams. Ensure data accuracy, allocation against strategic priorities and quarterly tracking of actuals versus plan. Highlight variances and recommend corrective actions or reallocation. Market Business Review (MBR) Update: Own and consolidate the monthly MBR, ensuring consistent, accurate reporting across markets. Provide clear analysis of value share of market, category and brand performance, highlighting business implications, recommended actions and decisions required from senior management. Team & Cross-Functional Leadership: Develop the innovation, research and analytics capabilities of the team. Establish common standards and effective ways of working across central functions, local markets and external partners. Job Requirements: 10+ years of experience in FMCG, Retail, Distribution across Consumer Insights, Market Analytics, Innovations or Strategic Planning. Demonstrated success translating research and analysis into business decisions and measurable outcomes. Experience managing innovation pipelines, validating concepts and products, and developing commercial business cases. Strong understanding of brand performance, market share drivers, portfolio economics and marketing investment. Experience with multi-market forecasting, budget governance and senior management reporting. Proven ability to lead teams, manage research agencies and coordinate cross-functional projects. Advanced Excel & PowerPoint skills; confidence working with large datasets, visualization and building reports/models. University degree in Marketing, Business Administration, Economics or a related field. Fluent knowledge of Georgian, English and Russian languages is a must. We offer a competitive salary, comprehensive benefits package, and opportunities for professional growth and development. If you have a desire to be part of a dynamic and growing international organization and strong work ethic, if you are passionate to learn more about mineral water, we want to hear from you! Please note that at the next stage of the selection will move only those candidates who meet the requirements of the vacancy. Application deadline: 20.11.2026. Good luck! Please be informed that the personal data given in your resume may be processed by our company for the purpose of forming a contractual relationship with you, including for the establishment of labor relations. A resume sent by you may be considered for the announced position or be reserved for other relevant vacancies, but no longer than allowed by applicable legislation. If you agree to the above, please send us your resume.

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