--- title: Head of Marketing at Natali Group description: Company Description Since 1995, Natali Group has been an innovative leader in the beauty and wellness industry, delivering high-quality services and solutions. The company offers salon, spa, aesthetic --- # Head of Marketing **Company:** Natali Group **Location:** Tbilisi, Georgia **Posted:** 2026-09-29 **Apply by:** 2026-11-13 [Apply / View original posting](https://www.linkedin.com/jobs/view/4473237834) ## Job description Company Description Since 1995, Natali Group has been an innovative leader in the beauty and wellness industry, delivering high-quality services and solutions. The company offers salon, spa, aesthetic, distribution, and educational services across both standard and business categories. Natali Group partners with leading international brands such as Germaine De Capuccini, Deka Laser, and Framesi to bring advanced products and technologies to its markets. The organization is committed to continuous improvement, professional development, and creating exceptional experiences for clients and business partners. Role Description The Head of Marketing will lead the development and execution of the company’s marketing strategy, aligning brand positioning and campaigns with Natali Group’s business objectives. This full-time, on-site role based in Tbilisi includes overseeing market planning, supervising marketing initiatives across beauty and wellness segments, and coordinating with sales and distribution teams to support revenue growth. Daily responsibilities include managing market research activities, guiding content and promotional campaigns, and ensuring consistent brand messaging across all channels. The Head of Marketing will also maintain relationships with international brand partners, collaborate with senior leadership on strategic decisions, and mentor the marketing team to drive performance and innovation. Qualifications Candidates should possess strong skills in Market Planning and Marketing Management to design and implement effective strategies and campaigns. Candidates should possess skills in Market Research to analyze consumer behavior, industry trends, and competitive landscapes. Candidates should possess skills related to Sales to align marketing initiatives with commercial goals and support sales enablement. Candidates should possess skills in Public Relations to manage brand reputation, media relations, and external communications. Demonstrated experience in leading marketing teams, ideally in beauty, wellness, or related consumer industries. Proficiency in developing and managing multi-channel marketing campaigns, including digital and traditional media. Strong analytical, strategic thinking, and decision-making abilities, with a focus on measurable outcomes. Excellent communication and presentation skills, with the ability to collaborate effectively with cross-functional teams and international partners. Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree is an advantage. Fluency in relevant local language(s) and strong working proficiency in English. --- 🔔 [Monitor similar jobs on Gurify](https://gurify.com/?utm_source=techgeo&utm_medium=jobboard&utm_campaign=monitor_similar&role=Head+of+Marketing) — get alerted when matching roles are posted in Georgia. ```json {"@context":"https://schema.org/","@type":"JobPosting","title":"Head of Marketing","description":"

Company Description Since 1995, Natali Group has been an innovative leader in the beauty and wellness industry, delivering high-quality services and solutions. The company offers salon, spa, aesthetic, distribution, and educational services across both standard and business categories. Natali Group partners with leading international brands such as Germaine De Capuccini, Deka Laser, and Framesi to bring advanced products and technologies to its markets. The organization is committed to continuous improvement, professional development, and creating exceptional experiences for clients and business partners. Role Description The Head of Marketing will lead the development and execution of the company’s marketing strategy, aligning brand positioning and campaigns with Natali Group’s business objectives. This full-time, on-site role based in Tbilisi includes overseeing market planning, supervising marketing initiatives across beauty and wellness segments, and coordinating with sales and distribution teams to support revenue growth. Daily responsibilities include managing market research activities, guiding content and promotional campaigns, and ensuring consistent brand messaging across all channels. The Head of Marketing will also maintain relationships with international brand partners, collaborate with senior leadership on strategic decisions, and mentor the marketing team to drive performance and innovation. Qualifications Candidates should possess strong skills in Market Planning and Marketing Management to design and implement effective strategies and campaigns. Candidates should possess skills in Market Research to analyze consumer behavior, industry trends, and competitive landscapes. Candidates should possess skills related to Sales to align marketing initiatives with commercial goals and support sales enablement. Candidates should possess skills in Public Relations to manage brand reputation, media relations, and external communications. Demonstrated experience in leading marketing teams, ideally in beauty, wellness, or related consumer industries. Proficiency in developing and managing multi-channel marketing campaigns, including digital and traditional media. Strong analytical, strategic thinking, and decision-making abilities, with a focus on measurable outcomes. Excellent communication and presentation skills, with the ability to collaborate effectively with cross-functional teams and international partners. Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree is an advantage. Fluency in relevant local language(s) and strong working proficiency in English.

","identifier":{"@type":"PropertyValue","name":"TechGeo","value":"4473237834"},"url":"https://techgeo.ge/job/head-of-marketing-5b79ef5","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Tbilisi, Georgia","addressCountry":"GE"}},"hiringOrganization":{"@type":"Organization","name":"Natali Group"},"directApply":false,"datePosted":"2026-09-29","validThrough":"2026-11-13T23:59:59+04:00","employmentType":"FULL_TIME"} ```