--- title: Head of Marketing at Gamma D’ORO description: We are looking for a Head of Marketing to lead the development of our three brands and help build one consistent marketing system across our international markets. This is a role for a strong hands-on --- # Head of Marketing **Company:** Gamma D’ORO **Location:** Tbilisi, Georgia **Posted:** 2026-09-12 **Apply by:** 2026-10-27 [Apply / View original posting](https://www.linkedin.com/jobs/view/4464252375) ## Job description We are looking for a Head of Marketing to lead the development of our three brands and help build one consistent marketing system across our international markets. This is a role for a strong hands-on marketer — someone who can shape strategy while staying personally involved in product, brand, trade and digital marketing, working with data and driving projects through to measurable results. We already have local teams, trade marketers, designers and agencies across different markets. We therefore need more than marketing expertise: we are looking for someone who can bring these teams together around common standards and objectives, build trusted relationships with market leaders and confidently lead people across countries . /p> What you’ll do Brand & Product * Shape and execute the marketing strategy for Gamma D’ORO, Rich Aroma and Eletto, develop brand positioning and maintain consistent brand standards across markets. * Lead product portfolio development, including assortment, packaging, price positioning, new products and the launch calendar. * Analyze consumers, categories, competitors and trends to identify new growth opportunities for brands and products. Trade & Channel Marketing * Develop marketing across all key channels: own retail, franchise, chains, distributors, e-commerce, marketplaces and HoReCa. * Manage promotions, POSM, merchandising and other tools supporting sell-in and sell-out. * Build local marketing plans together with market Heads and the Head of Export. Digital & Consumer Marketing * Shape and manage an integrated digital marketing system covering performance, social/content, influencers, marketplaces, CRM and lead generation. * Grow brand awareness and improve the effectiveness of consumer communication. * Use modern digital, analytics and AI tools to improve the speed and quality of marketing execution. Teams & Budget * Functionally lead local trade marketers, designers and agencies, setting common standards and performance expectations. * Own the marketing budget end to end: planning, allocation, cost control and evaluation of marketing investment. * Build strong collaboration between marketing, sales and local market teams. What success looks like * Sales and sell-out growth, with a measurable marketing contribution to brand growth. * Strong ROI/ROAS and effective allocation of marketing investment. * Delivery of the Brand & Product Launch Plan. * Growth in Brand Awareness and digital/e-commerce performance. What we’re looking for * 7+ years of marketing experience, including 2–3+ years leading a team/function or independently owning a major area of responsibility. * Experience in Beauty, Cosmetics, Fragrance, Personal Care or a related consumer/FMCG category is preferred. * Strong expertise in brand management and product marketing, with hands-on trade marketing experience. * Good understanding of digital, performance marketing and e-commerce. * Experience developing and launching new products. * Experience managing marketing budgets and evaluating investment effectiveness. * Commercial mindset, good understanding of P&L and strong analytical skills. * Experience managing internal teams and external agencies. * Confidence using modern ul teams. * Fluent Russian and confident working English. * International brand management experience or a background in an international company is a plus. We are open to both current Heads of Marketing and strong Senior Brand / Marketing Managers ready to take the next step in their careers. BWe care less about the title on your current business card and more about the combination of experience, energy, commercial thinking and the ability to get things done --- 🔔 [Monitor similar jobs on Gurify](https://gurify.com/?utm_source=techgeo&utm_medium=jobboard&utm_campaign=monitor_similar&role=Head+of+Marketing) — get alerted when matching roles are posted in Georgia. ```json {"@context":"https://schema.org/","@type":"JobPosting","title":"Head of Marketing","description":"

We are looking for a Head of Marketing to lead the development of our three brands and help build one consistent marketing system across our international markets. This is a role for a strong hands-on marketer — someone who can shape strategy while staying personally involved in product, brand, trade and digital marketing, working with data and driving projects through to measurable results. We already have local teams, trade marketers, designers and agencies across different markets. We therefore need more than marketing expertise: we are looking for someone who can bring these teams together around common standards and objectives, build trusted relationships with market leaders and confidently lead people across countries . /p> What you’ll do Brand & Product * Shape and execute the marketing strategy for Gamma D’ORO, Rich Aroma and Eletto, develop brand positioning and maintain consistent brand standards across markets. * Lead product portfolio development, including assortment, packaging, price positioning, new products and the launch calendar. * Analyze consumers, categories, competitors and trends to identify new growth opportunities for brands and products. Trade & Channel Marketing * Develop marketing across all key channels: own retail, franchise, chains, distributors, e-commerce, marketplaces and HoReCa. * Manage promotions, POSM, merchandising and other tools supporting sell-in and sell-out. * Build local marketing plans together with market Heads and the Head of Export. Digital & Consumer Marketing * Shape and manage an integrated digital marketing system covering performance, social/content, influencers, marketplaces, CRM and lead generation. * Grow brand awareness and improve the effectiveness of consumer communication. * Use modern digital, analytics and AI tools to improve the speed and quality of marketing execution. Teams & Budget * Functionally lead local trade marketers, designers and agencies, setting common standards and performance expectations. * Own the marketing budget end to end: planning, allocation, cost control and evaluation of marketing investment. * Build strong collaboration between marketing, sales and local market teams. What success looks like * Sales and sell-out growth, with a measurable marketing contribution to brand growth. * Strong ROI/ROAS and effective allocation of marketing investment. * Delivery of the Brand & Product Launch Plan. * Growth in Brand Awareness and digital/e-commerce performance. What we’re looking for * 7+ years of marketing experience, including 2–3+ years leading a team/function or independently owning a major area of responsibility. * Experience in Beauty, Cosmetics, Fragrance, Personal Care or a related consumer/FMCG category is preferred. * Strong expertise in brand management and product marketing, with hands-on trade marketing experience. * Good understanding of digital, performance marketing and e-commerce. * Experience developing and launching new products. * Experience managing marketing budgets and evaluating investment effectiveness. * Commercial mindset, good understanding of P&L and strong analytical skills. * Experience managing internal teams and external agencies. * Confidence using modern ul teams. * Fluent Russian and confident working English. * International brand management experience or a background in an international company is a plus. We are open to both current Heads of Marketing and strong Senior Brand / Marketing Managers ready to take the next step in their careers. BWe care less about the title on your current business card and more about the combination of experience, energy, commercial thinking and the ability to get things done

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