--- title: Head of Marketing Department at Entity description: Premium Real Estate Development | Tbilisi, Georgia 1. About Entity and Our Client Entity is a recruitment, HR and organizational development partner helping businesses build stronger teams and organiz --- # Head of Marketing Department **Company:** Entity **Location:** Tbilisi, Georgia **Posted:** 2026-10-18 **Apply by:** 2026-12-02 [Apply / View original posting](https://www.linkedin.com/jobs/view/4478221742) ## Job description Premium Real Estate Development | Tbilisi, Georgia 1. About Entity and Our Client Entity is a recruitment, HR and organizational development partner helping businesses build stronger teams and organizations. We are conducting this search on behalf of a real estate development company in Georgia. Our client operates in the premium property segment, with development projects marketed to local and international buyers and investors. Its marketing agenda spans corporate and project brands, international campaigns, project launches and buyer acquisition across multiple markets. This role offers the opportunity to work directly with the CEO and lead both Marketing and Pre-Sales, connecting brand positioning with the buyer journey and measurable commercial results. 2. Role and Responsibilities Role purpose Develop and lead the marketing strategy across the company and its development projects, strengthening market positioning, attracting qualified buyers and improving conversion through close alignment with Sales. The Head of Marketing reports to the Chief Executive Officer and directly manages the Marketing team and Call Center / Pre-Sales team. Key responsibilities Strategy and market development: Define corporate and project marketing strategies, target audiences and market priorities; lead international campaigns for premium property buyers and investors. Brand positioning and launches: Oversee corporate and project brands, creative direction, PR, communication materials and project launches. Digital performance and acquisition: Lead performance marketing, SEO, lead generation and conversion optimization across relevant channels. Pre-Sales leadership: Manage lead qualification, response times, distribution, reporting and conversion KPIs, ensuring effective handover to Sales. Commercial alignment: Coordinate with B2B and B2C Sales, brokers and international partners to improve lead quality and support sales objectives. Budget and partner management: Plan and control marketing expenditure, evaluate returns and manage agencies, suppliers and campaign performance. People and reporting: Set team objectives, develop capabilities and provide management with clear reporting on lead quality, acquisition costs and conversion. 3. Qualifications and Experience At least five years of marketing experience, including two years as Head, Director, Deputy Head of Marketing or in an equivalent leadership role. Relevant experience in premium real estate, resort developments or luxury hospitality, together with international marketing experience. Demonstrated achievements in performance marketing, qualified lead generation and commercial growth. Experience planning and delivering campaigns across multiple international markets. Practical responsibility for marketing budgets, agencies and team performance. Experience overseeing Pre-Sales / Call Center operations and aligning marketing with B2B and B2C Sales. Georgian and either English or Russian are required; proficiency in all three is preferred. Relevant higher education is preferred; demonstrated expertise and achievements take priority. Experience with resort developments and branded residences is a strong advantage. 4. Professional Skills Marketing strategy, audience segmentation and premium brand positioning. International buyer acquisition and market-specific campaign planning. Performance marketing oversight, including Google Ads, Meta Ads, GA4 and SEO. CRM, attribution, lead qualification and conversion analysis. Budgeting, ROI assessment and management reporting. Agency briefing, creative evaluation and supplier performance management. Team leadership, KPI setting and performance development. 5. Leadership Profile We are looking for a commercially minded leader who combines strategic judgment with practical execution. The successful candidate takes ownership of results, uses data to guide decisions and maintains the standards expected of a premium brand. They bring structure to multiple projects, develop their team and work constructively with senior management, Sales and external partners. 6. Working Conditions Location: Tbilisi, Georgia. Work format: Office-based. Schedule: Monday–Friday, 10:00–18:00. Reporting line: Chief Executive Officer. Compensation: To be discussed based on experience and expectations. Bonus: will be individually agreed with the client. Benefits: Health insurance and five additional paid days off per year. --- 🔔 [Monitor similar jobs on Gurify](https://gurify.com/?utm_source=techgeo&utm_medium=jobboard&utm_campaign=monitor_similar&role=Head+of+Marketing+Department) — get alerted when matching roles are posted in Georgia. ```json {"@context":"https://schema.org/","@type":"JobPosting","title":"Head of Marketing Department","description":"

Premium Real Estate Development | Tbilisi, Georgia 1. About Entity and Our Client Entity is a recruitment, HR and organizational development partner helping businesses build stronger teams and organizations. We are conducting this search on behalf of a real estate development company in Georgia. Our client operates in the premium property segment, with development projects marketed to local and international buyers and investors. Its marketing agenda spans corporate and project brands, international campaigns, project launches and buyer acquisition across multiple markets. This role offers the opportunity to work directly with the CEO and lead both Marketing and Pre-Sales, connecting brand positioning with the buyer journey and measurable commercial results. 2. Role and Responsibilities Role purpose Develop and lead the marketing strategy across the company and its development projects, strengthening market positioning, attracting qualified buyers and improving conversion through close alignment with Sales. The Head of Marketing reports to the Chief Executive Officer and directly manages the Marketing team and Call Center / Pre-Sales team. Key responsibilities Strategy and market development: Define corporate and project marketing strategies, target audiences and market priorities; lead international campaigns for premium property buyers and investors. Brand positioning and launches: Oversee corporate and project brands, creative direction, PR, communication materials and project launches. Digital performance and acquisition: Lead performance marketing, SEO, lead generation and conversion optimization across relevant channels. Pre-Sales leadership: Manage lead qualification, response times, distribution, reporting and conversion KPIs, ensuring effective handover to Sales. Commercial alignment: Coordinate with B2B and B2C Sales, brokers and international partners to improve lead quality and support sales objectives. Budget and partner management: Plan and control marketing expenditure, evaluate returns and manage agencies, suppliers and campaign performance. People and reporting: Set team objectives, develop capabilities and provide management with clear reporting on lead quality, acquisition costs and conversion. 3. Qualifications and Experience At least five years of marketing experience, including two years as Head, Director, Deputy Head of Marketing or in an equivalent leadership role. Relevant experience in premium real estate, resort developments or luxury hospitality, together with international marketing experience. Demonstrated achievements in performance marketing, qualified lead generation and commercial growth. Experience planning and delivering campaigns across multiple international markets. Practical responsibility for marketing budgets, agencies and team performance. Experience overseeing Pre-Sales / Call Center operations and aligning marketing with B2B and B2C Sales. Georgian and either English or Russian are required; proficiency in all three is preferred. Relevant higher education is preferred; demonstrated expertise and achievements take priority. Experience with resort developments and branded residences is a strong advantage. 4. Professional Skills Marketing strategy, audience segmentation and premium brand positioning. International buyer acquisition and market-specific campaign planning. Performance marketing oversight, including Google Ads, Meta Ads, GA4 and SEO. CRM, attribution, lead qualification and conversion analysis. Budgeting, ROI assessment and management reporting. Agency briefing, creative evaluation and supplier performance management. Team leadership, KPI setting and performance development. 5. Leadership Profile We are looking for a commercially minded leader who combines strategic judgment with practical execution. The successful candidate takes ownership of results, uses data to guide decisions and maintains the standards expected of a premium brand. They bring structure to multiple projects, develop their team and work constructively with senior management, Sales and external partners. 6. Working Conditions Location: Tbilisi, Georgia. Work format: Office-based. Schedule: Monday–Friday, 10:00–18:00. Reporting line: Chief Executive Officer. Compensation: To be discussed based on experience and expectations. Bonus: will be individually agreed with the client. Benefits: Health insurance and five additional paid days off per year.

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