Head of Optimization

#Vacancy #Remote #Warsaw #Optimization

🚀 Head of Optimization | Remote / Hybrid / Office 🚀

We're looking for an experienced Head of Optimization to build and lead a newly established Optimization Department within a global Ad Network. This is a high-impact leadership role focused on building scalable optimization processes, developing the team, improving advertiser performance, and increasing spend across the company’s proprietary traffic sources.

✔️ Salary: Competitive
✔️ Format: Full-time, Remote / Hybrid / Office. Worldwide, with offices in Prague and Warsaw
✔️ About the Company:
We are an international full-service media buying and advertising company developing our own AdTech products. Our global team brings together professionals from across Europe and beyond, with extensive expertise in digital advertising, programmatic technologies, performance marketing, and traffic monetization.

✔️ Key Responsibilities:
• Build and scale the newly established Optimization Department
• Define the department’s optimization strategy, structure, and development roadmap
• Lead, mentor, and develop Team Leads and Optimization Specialists
• Establish scalable processes, performance standards, KPIs, and best practices
• Own the optimization strategy across advertiser campaigns
• Analyze campaign performance and identify opportunities for growth and improvement
• Increase advertiser spend while ensuring campaigns consistently meet agreed KPIs
• Launch, optimize, and scale campaigns across proprietary traffic sources
• Improve campaign profitability, efficiency, and long-term sustainability
• Work closely with Account Managers to maximize advertiser performance and retention
• Partner with Publisher teams to balance advertiser KPIs with traffic monetization
• Connect advertiser demand with publisher supply across the Ad Network
• Monitor traffic quality and support fraud prevention initiatives
• Improve advertiser retention through stable and sustainable campaign performance
• Collaborate with Product, RTB, Publisher, Demand, Marketing, and Account Management teams

✔️ Key Qualifications:
• Proven leadership experience as Head of Optimization, Head of Media Buying, Optimization Team Lead, or in a similar AdTech role
• Strong experience working with proprietary traffic sources within an Ad Network
• Experience working with both advertiser and publisher sides of an advertising platform
• Ability to balance advertiser performance requirements with traffic monetization goals
• Hands-on experience with Pop and In-Page traffic
• Experience with Web Push traffic is a plus
• Experience optimizing campaigns on proprietary inventory rather than purchasing traffic from external sources
• Deep understanding of campaign optimization and advertiser performance KPIs
• Strong understanding of RTB and the Programmatic advertising ecosystem
• Experience working with traffic quality and fraud prevention
• Experience building, scaling, mentoring, and developing optimization teams
• Strong communication and stakeholder management skills
• English: B2+

✔️ Benefits:
• 30 working days of vacation, not calendar days
• Additional paid leave for family events
• 10 days of sick leave with a medical certificate + 3 sick days without it
• Access to internal learning programs and professional development courses
• Top-quality equipment
• Fully paid professional tools and software
• Participation in international conferences and industry events fully covered by the company

✔️ Contact Information:
Telegram: @hr_createit