Head of Wellness and Spa

Head of Wellness and Spa (ველნესისა და სპა-ს ხელმძღვანელი) — Smart Recruiters Georgia (Tbilisi)

Smart Recruiters Georgia is pleased to announce a vacancy for the position of Head of Wellness & SPA Core Mission: We are looking for an experienced leader in Georgian-Ukrainian clinic, whose primary mission is to build, manage, and strategically grow a profitable SPA & Wellness department seamlessly integrated with our clinical services (functional medicine, IV therapy, anti-aging). Our ultimate goal is to deliver an exceptional, premium client experience, drive strong unit economics, and uphold the highest standards of company reliability to attract and retain top-tier clients and professionals alike. Professional Background Required Experience: 7+ years of experience in the SPA, Wellness, or Luxury Hospitality industries. 3-5 years in a senior leadership role (e.g., SPA Director, General Manager, or CEO of a SPA). Preferred Experience (Not mandatory, but A Strong Plus): Proven success in launching a SPA project from the ground up. Hands-on experience in the premium/luxury segment. Background in medical SPAs or wellness clinics. Expertise in integrating SPA services with medical treatments (IV therapy, rehabilitation, anti-aging). Leadership & Managerial Competencies Team Leadership: Empowering and managing a diverse team of 15–50 employees, including therapists, administrators, and cosmetologists. Operational Structuring: Optimizing staff schedules, maximizing treatment room occupancy, and streamlining daily operations. System Implementation: Establishing clear KPIs and implementing luxury-level service standards. Core Responsibilities Operational Excellence: Complete oversight of the SPA zone, ensuring flawless execution of procedures, seamless booking processes, and outstanding customer service. Product Development: Designing a compelling SPA menu (massages, body treatments, detox, and recovery programs). Crafting innovative wellness packages tailored to anti-stress, sleep improvement, and holistic recovery. Clinical Integration: Bridging the gap between SPA and medical services (IV therapy, functional medicine, rehabilitation). Creating effective cross-selling pathways (Clinic Patient -> SPA, and SPA Client -> Clinic). Finance & Efficiency: Strategic control over revenue streams and procedure costs. Driving unit economics, managing service margins, and consistently optimizing occupancy rates. Business Acumen Deep understanding of Customer Lifetime Value (LTV), Customer Acquisition Cost (CAC), and average transaction value. Proven track record in developing successful upselling and cross-selling strategies. Strategic approach to pricing and creating highly appealing service packages. Industry Expertise (SPA & Wellness) Mastery of SPA protocols, including various massage techniques, body treatments, and hydrotherapy. In-depth knowledge of core wellness trends (detox, stress management, recovery). Strong understanding of anti-aging concepts and holistic health approaches. Additional Advantages (For Longevity Clinic Level Projects) Familiarity with IV therapy, biohacking, and nutraceuticals. Expertise in post-travel/stress recovery programs and a deep understanding of creating a true luxury wellness experience. Communication & Local Requirements Languages: English – B2–C1 level; Russian – Professional working proficiency; Ukrainian - not mandatory, but a plus. Solid experience engaging with international clients, expats, and the medical tourism sector. Personal Attributes (Soft Skills) Strong, inspiring leadership style with the ability to motivate a team. A premium-level approach to customer orientation. Meticulous attention to detail to guarantee a luxury experience. High energy levels and the agility to thrive in a dynamic, startup-like environment. Key Performance Indicators (KPIs) Overall SPA revenue and average check size. Facility occupancy rate (Occupancy %). Client lifetime value (LTV) and retention rates. Percentage of cross-sales generated with the clinic. Service quality index (NPS and client reviews). Please send your CV here: [email protected]