Junior SEO Specialist

Description Helfy is looking for a Junior SEO specialist who will help us to strengthen our digital presence across several health and wellness projects. The role will focus on driving organic growth, optimizing internal linking structures, expanding content opportunities and improving our backlink profile. Responsibilities Improve the SEO performance through targeted keyword strategies, technical optimization, and content growth. Optimize internal linking structure for better navigation and crawlability. Set up and maintain GA4 tracking and GTM configurations, including monitoring conversion elements and heat maps. Research and identify new backlink sources, focusing on high-value domains. Develop and oversee content production opportunities such as content clusters and dedicated sections. Support the creation of “satellite” websites (minimum of 2 per year, depending on dev team resources). Collaborate with the studio team for mass image production when needed. Requirements A conversational level of English is required (the team is international) Proficiency in German (B2-C1 level) is required Strong on-page SEO knowledge Solid understanding of off-page SEO Familiarity with CRO fundamentals Hands-on experience with GA4, Google Tag Manager, and heat mapping tools Analytical mindset with proven ability to interpret data and translate insights into action Nice To Have Experience working in the health, wellness, or medical niche Prior SEO experience targeting German markets