Lead User Acquisition Manager

Social Discovery Group (SDG) is a group of social discovery companies. SDG solves the problems of loneliness, isolation, and disconnection - transforming virtual intimacy into the new normal. SDG’s products redefine the way people interact and connect with one another. Our portfolio includes social entertainment platforms designed to connect people online across different cultures and regions of the world. We bring together a team of like-minded people and IT professionals who specialize in creating and developing globally impactful social discovery products. Our international team of digital nomads works remotely from all over the world. We’re proud to be a two-time “Great Place to Work” winner (USA & Japan, 2024–2025) and a Top-5 Company for Work-From-Anywhere Jobs (FlexJobs, 2025). We are looking for a Lead User Acquisition Manager to join our team. Your Main Tasks Will Be Own and evolve the global paid social strategy across our b2c products portfolio, with primary responsibility for Meta and TikTok; Lead, coach and develop the Paid Social team: set objectives, allocate workload, review performance, improve execution standards and support hiring and onboarding; Own portfolio-level budget allocation, forecasting and performance across products, markets and funnels, including Tier-1 geographies and six-figure+ monthly media spend; Translate company growth goals into channel, market and team plans tied to paying subscribers, revenue, CAC, LTV and ROAS; Establish a rigorous experimentation program across audiences, creatives, bidding, placements, offers and landing pages, including hypothesis design, sample-size planning and statistically sound interpretation; Build an effective creative testing and production process together with creative, product and localization teams; Oversee measurement quality, conversion tracking and attribution across app, mobile web and desktop; identify data gaps and partner with analytics/engineering on fixes; Analyze portfolio and funnel performance, identify scalable growth opportunities and present clear recommendations to senior stakeholders; Evaluate new acquisition channels and measurement approaches, including DSPs, programmatic media, connected TV and incrementality testing. We Expect From You Expert-level knowledge of Meta Ads and TikTok Ads, including account architecture, bidding, audience strategy, creative optimization, automation, policy compliance and scaling; Advanced knowledge of performance economics and funnel metrics: CAC/CPA, ROAS, LTV, LTV-to-CAC, payback period, CPI, CPM, CTR and CVR; Strong statistical and analytical foundation: hypothesis formulation, experimental design, sample-size and power concepts, confidence intervals, statistical significance, variance and common testing biases; Ability to distinguish correlation from causation and apply incrementality testing, holdouts and lift studies when evaluating channel impact; Deep understanding of attribution and measurement across app, mobile web and desktop, including GA4, Google Tag Manager, Meta Pixel/CAPI and mobile measurement platforms such as AppsFlyer or Adjust; Advanced Excel/Google Sheets skills; working knowledge of SQL and BI tools is strongly preferred; Strong capability in budget allocation, forecasting, scenario modelling, pacing and performance reporting for high-spend international accounts; Proven ability to build scalable campaign, creative-testing, analytics and quality-assurance processes for a team. What Do We Offer REMOTE OPPORTUNITY to work full-time; The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment; Vacation 28 calendar days per year; 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave; Bonuses up to $5000 for recommending successful applicants for positions in the company; 50% payment for professional training, international conferences, and meetings; Corporate discount for English lessons; Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children); Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years; Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc. Sounds good? Join us now!