--- title: Marketing Executive at Ensana description: Company Description Ensana is a spa hotel group focused on promoting health and wellbeing through natural resources and expert care. The company combines thermal and mineral waters, therapeutic mud an --- # Marketing Executive **Company:** Ensana **Location:** Kutaisi, Georgia **Posted:** 2026-11-09 **Apply by:** 2026-12-24 [Apply / View original posting](https://www.linkedin.com/jobs/view/4487158611) ## Job description Company Description Ensana is a spa hotel group focused on promoting health and wellbeing through natural resources and expert care. The company combines thermal and mineral waters, therapeutic mud and other natural resources with proven medical expertise and modern diagnostic methods. Guests can enjoy tailored wellness programmes in historic destinations across seven European locations known for their culture and beauty. Ensana offers options for treatment, prevention, regeneration and healthy family holidays, providing personalised programmes to meet individual needs. The brand is positioned as a unique destination for restoring physical wellbeing and emotional balance naturally. Role Description This is a full-time, on-site Marketing Executive position based in Sairme, Georgia. The Marketing Executive will implement marketing strategies to promote Ensana's spa hotels, wellness programmes and brand positioning, particularly in the Georgian market. Day-to-day responsibilities include planning and managing campaigns, coordinating digital and traditional marketing activities, overseeing content creation and ensuring consistent brand messaging. The role also involves analysing market trends and campaign performance, managing budgets, collaborating with internal teams and external agencies, and supporting promotional events and partnerships. The Marketing Executive will work closely with stakeholders to increase brand awareness, attract new guests and strengthen customer loyalty. Principal Responsibilities Marketing Executive is responsible for coordinating and executing the company's marketing activities, including digital marketing, website management, content creation, brand development and marketing communications. Website Management & Content Plan, create and publish engaging and informative website content. Manage website content updates, ensuring accuracy and consistency. Collaborate with website developers to implement new features and functionalities. Social Media Plan, create and monitor posts for the social media content calendar (Facebook and Instagram) in collaboration with the marketing agency and Ensana HQ. Performance Marketing Communicate upcoming promotions, events and other marketing initiatives to the digital marketing agency and Ensana HQ to support paid advertising campaigns across Google Ads, Meta Ads, YouTube, TikTok and other relevant platforms. Brand Development & Management Ensure brand consistency across all online and offline touchpoints, including the website, social media, marketing materials and internal communications. Follow established creative concepts for visual campaigns and coordinate photo and video shoots accordingly. Digital Marketing & Communications Manage email marketing campaigns, including content creation, audience segmentation and performance analysis. Create compelling marketing materials, such as brochures, leaflets and presentations. Develop marketing materials and visual assets for trade fairs and online events. Loyalty Programme & CRM Manage the loyalty programme and CRM system, including data entry, segmentation and campaign execution. Support the development and implementation of loyalty programme acquisition strategies. --- 🔔 [Monitor similar jobs on Gurify](https://gurify.com/?utm_source=techgeo&utm_medium=jobboard&utm_campaign=monitor_similar&role=Marketing+Executive) — get alerted when matching roles are posted in Georgia. ```json {"@context":"https://schema.org/","@type":"JobPosting","title":"Marketing Executive","description":"

Company Description Ensana is a spa hotel group focused on promoting health and wellbeing through natural resources and expert care. The company combines thermal and mineral waters, therapeutic mud and other natural resources with proven medical expertise and modern diagnostic methods. Guests can enjoy tailored wellness programmes in historic destinations across seven European locations known for their culture and beauty. Ensana offers options for treatment, prevention, regeneration and healthy family holidays, providing personalised programmes to meet individual needs. The brand is positioned as a unique destination for restoring physical wellbeing and emotional balance naturally. Role Description This is a full-time, on-site Marketing Executive position based in Sairme, Georgia. The Marketing Executive will implement marketing strategies to promote Ensana's spa hotels, wellness programmes and brand positioning, particularly in the Georgian market. Day-to-day responsibilities include planning and managing campaigns, coordinating digital and traditional marketing activities, overseeing content creation and ensuring consistent brand messaging. The role also involves analysing market trends and campaign performance, managing budgets, collaborating with internal teams and external agencies, and supporting promotional events and partnerships. The Marketing Executive will work closely with stakeholders to increase brand awareness, attract new guests and strengthen customer loyalty. Principal Responsibilities Marketing Executive is responsible for coordinating and executing the company's marketing activities, including digital marketing, website management, content creation, brand development and marketing communications. Website Management & Content Plan, create and publish engaging and informative website content. Manage website content updates, ensuring accuracy and consistency. Collaborate with website developers to implement new features and functionalities. Social Media Plan, create and monitor posts for the social media content calendar (Facebook and Instagram) in collaboration with the marketing agency and Ensana HQ. Performance Marketing Communicate upcoming promotions, events and other marketing initiatives to the digital marketing agency and Ensana HQ to support paid advertising campaigns across Google Ads, Meta Ads, YouTube, TikTok and other relevant platforms. Brand Development & Management Ensure brand consistency across all online and offline touchpoints, including the website, social media, marketing materials and internal communications. Follow established creative concepts for visual campaigns and coordinate photo and video shoots accordingly. Digital Marketing & Communications Manage email marketing campaigns, including content creation, audience segmentation and performance analysis. Create compelling marketing materials, such as brochures, leaflets and presentations. Develop marketing materials and visual assets for trade fairs and online events. Loyalty Programme & CRM Manage the loyalty programme and CRM system, including data entry, segmentation and campaign execution. Support the development and implementation of loyalty programme acquisition strategies.

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