--- title: Marketing Manager at SoftFlow Labs description: About SoftFlow Labs We're a product company building software that helps businesses work faster, simpler and with less manual effort. Our first product is a shared workspace for teams, one place where --- # Marketing Manager **Company:** SoftFlow Labs **Location:** Georgia **Posted:** 2026-09-22 **Apply by:** 2026-11-06 [Apply / View original posting](https://www.linkedin.com/jobs/view/4470291499) ## Job description About SoftFlow Labs We're a product company building software that helps businesses work faster, simpler and with less manual effort. Our first product is a shared workspace for teams, one place where people, structure, tasks and internal processes live together. We're at an early stage: the product is built, and marketing is a blank page. That's why we're hiring. The role You'll be our first marketing hire. You'll build our marketing strategy from the ground up and then execute it: from positioning to a steady flow of qualified leads. You'll work directly with the founder and have real influence on the product and the company. What you'll do Build the marketing strategy: target segments, channels, priorities, budget and KPIs Define our ICP, positioning and messaging Build SEO from scratch: keyword research, content plan, technical SEO together with our developers, and organic growth Build and improve the website and sales materials, hands-on or with contractors and a designer Launch and run our first acquisition channels, and scale what works Own the funnel by the numbers: traffic → trial/demo → paying customer Talk to customers and bring their insights back to the product team Requirements 3+ years in B2B SaaS marketing (required) Hands-on SEO experience with results you can show: organic traffic growth, rankings, leads from organic search Experience building a marketing strategy yourself, not only executing someone else's plan Experience in a small team (under 30 people), launching a product or channel from scratch rather than maintaining an existing funnel Concrete results you can quantify: leads, conversion rates, budgets Fluent Russian and professional English (B2+ or higher) A hands-on approach: you write copy, build landing pages and launch campaigns yourself Nice to have Experience marketing to European companies Background in HR tech, workspace or collaboration tools Product-led growth experience: trials, onboarding, activation Public work: posts, case studies, talks What we offer Fully remote Direct work with the founder and a real say in company direction Flexible start: full-time, or part-time at first with a move to full-time Competitive compensation, discussed individually --- 🔔 [Monitor similar jobs on Gurify](https://gurify.com/?utm_source=techgeo&utm_medium=jobboard&utm_campaign=monitor_similar&role=Marketing+Manager) — get alerted when matching roles are posted in Georgia. ```json {"@context":"https://schema.org/","@type":"JobPosting","title":"Marketing Manager","description":"

About SoftFlow Labs We're a product company building software that helps businesses work faster, simpler and with less manual effort. Our first product is a shared workspace for teams, one place where people, structure, tasks and internal processes live together. We're at an early stage: the product is built, and marketing is a blank page. That's why we're hiring. The role You'll be our first marketing hire. You'll build our marketing strategy from the ground up and then execute it: from positioning to a steady flow of qualified leads. You'll work directly with the founder and have real influence on the product and the company. What you'll do Build the marketing strategy: target segments, channels, priorities, budget and KPIs Define our ICP, positioning and messaging Build SEO from scratch: keyword research, content plan, technical SEO together with our developers, and organic growth Build and improve the website and sales materials, hands-on or with contractors and a designer Launch and run our first acquisition channels, and scale what works Own the funnel by the numbers: traffic → trial/demo → paying customer Talk to customers and bring their insights back to the product team Requirements 3+ years in B2B SaaS marketing (required) Hands-on SEO experience with results you can show: organic traffic growth, rankings, leads from organic search Experience building a marketing strategy yourself, not only executing someone else's plan Experience in a small team (under 30 people), launching a product or channel from scratch rather than maintaining an existing funnel Concrete results you can quantify: leads, conversion rates, budgets Fluent Russian and professional English (B2+ or higher) A hands-on approach: you write copy, build landing pages and launch campaigns yourself Nice to have Experience marketing to European companies Background in HR tech, workspace or collaboration tools Product-led growth experience: trials, onboarding, activation Public work: posts, case studies, talks What we offer Fully remote Direct work with the founder and a real say in company direction Flexible start: full-time, or part-time at first with a move to full-time Competitive compensation, discussed individually

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