Media Buyer / User acquisition manager
Job description
We are looking for specialist with experience in buying traffic for Tier-1 countries and a background in the insurance industry (auto, home, health, or life insurance). The key responsibility is to scale traffic acquisition while meeting specified KPIs. The ideal candidate should have a proven track record of launching successful advertising campaigns on platforms such as Meta, TikTok, and Snapchat, managing monthly budgets of $100,000 or more, and using data analysis to make informed decisions. We are seeking a proactive individual with structured thinking who can collaborate closely with creative and product teams. If you are ready to thrive in a fast-paced environment and contribute to large-scale projects, we would be excited to have you join our team! Your Responsibilities: Managing advertising campaigns on Meta, TikTok, and Snapchat in the U.S. market Full-cycle of performance marketing: campaigns launch, ongoing (testing multiple hypotheses, analytics, reporting), scaling to achieve KPIs. Collaboration with the creative team to test and develop effective creatives. Analysis and optimization of sales funnels, working with landing pages to improve conversion rates. Monitoring and analysis of competitors. Collaborate with the team and provide recommendations for campaign improvements. Your Experience: Experience in Lead Generation from 2 years. Experience in running ads with budgets of $100K and above per month. Skills in scaling advertising campaigns. Experience in launching successful campaigns on Meta, TT, Snapchat. A deep understanding of the specifics of the U.S. advertising market, including its unique characteristics, trends, regulations, and consumer behavior. Ability to collaborate with creative teams and create briefs for testing new hypotheses. Experience in landing page optimization and understanding of CRO principles will be a plus. English - Upper-Intermediate or higher. Russian language. What's in it for you: Top rate pay Flexible working hours Language classes compensation Access to mental health service for any employee