--- title: Performance Marketing Manager at All Funeral Services, LLC description: About Tending Tending is a fast-growing B2C platform that helps families care for graves, restore headstones, and preserve memory across generations. We're a determined, focused team that has achieved --- # Performance Marketing Manager **Company:** All Funeral Services, LLC **Location:** Tbilisi, Georgia **Posted:** 2026-06-30 **Apply by:** 2026-08-14 [Apply / View original posting](https://www.linkedin.com/jobs/view/4431900365) ## Job description About Tending Tending is a fast-growing B2C platform that helps families care for graves, restore headstones, and preserve memory across generations. We're a determined, focused team that has achieved product-market fit and is now scaling toward sustainable growth. We currently don't have a CMO and won't be hiring one anytime soon — we're looking for someone to build systematic marketing from the ground up. The Role You will be the end-to-end owner of paid acquisition and will partially own the broader marketing function. For the first 3–6 months, you'll work hands-on — building, launching, and optimizing campaigns across all channels. Eventually, you may hire a contractor under you. Time allocation (approx): ~50% — Paid Acquisition (Meta, Google, CTV, App UA) ~25% — Creative pipeline management (from brief to analysis) ~10% — Marketing strategy & coordination (with Head of Product) ~15% — Analytics, reporting & decision discipline What You'll Do 1. Paid Acquisition Plan, launch, and optimize campaigns across Meta, Google (Search, PMax), App UA, YouTube RT, programmatic Connected TV Manage a budget of $150K–250K/month Own CAC, ROAS, and paid order targets Maintain discipline: every campaign change requires a written hypothesis and an entry in the decision log 2. Creative Pipeline Brief the creative producer and video editor based on performance data Upload creatives with consistent naming and tagging conventions Decide what to kill, scale, or iterate based on performance Maintain a creative library with clear learnings (what worked, what didn't, and why) 3. Strategy & Analytics Help define channel mix, GEO expansion, and new hypotheses Bring data-driven traffic insights back to product (funnel drop-offs, segments, creative angles) Deliver weekly and monthly reports (standardized format) Own GA4, AppsFlyer, Windsor.ai, Stripe attribution 4. Decision Discipline Maintain a decision log for every on/off/budget change Run quarterly gate reviews Requirements Must-have: 4+ years of hands-on performance marketing in B2C Proven track record managing budgets of $100K+/month Expert-level in Meta Ads Manager and Google Ads (Search, PMax, App UA) Deep understanding of GA4, Conversion API (CAPI), Firebase Experience with attribution tools (Windsor.ai, AppsFlyer or similar) Strong A/B testing discipline: hypothesis → clean statistics → documented results Experience briefing video and creative teams Ability to work autonomously (Head of Product is your partner, not your daily manager) Russian — native or fluent; English — B2 (written and spoken) Willingness to use structured reporting as your primary working tool Nice-to-have: Programmatic Connected TV or Digital TV buying experience App UA experience (Apple/Google billing attribution) Experience hiring and managing contractors Stripe attribution and revenue reconciliation What We Offer: Compensation: $4,000–5,000 base + $1,000 KPI (monthly, upon goal achievement) Full ownership of the paid acquisition function with no layers of approval Direct collaboration with the Head of Product and founders Fully remote, but working hours aligned with Israel time (occasional US time to communicate with Meta/Google support) Opportunity to grow into Head of Performance as the team expands --- 🔔 [Monitor similar jobs on Gurify](https://gurify.com/?utm_source=techgeo&utm_medium=jobboard&utm_campaign=monitor_similar&role=Performance+Marketing+Manager) — get alerted when matching roles are posted in Georgia. ```json {"@context":"https://schema.org/","@type":"JobPosting","title":"Performance Marketing Manager","description":"

About Tending Tending is a fast-growing B2C platform that helps families care for graves, restore headstones, and preserve memory across generations. We're a determined, focused team that has achieved product-market fit and is now scaling toward sustainable growth. We currently don't have a CMO and won't be hiring one anytime soon — we're looking for someone to build systematic marketing from the ground up. The Role You will be the end-to-end owner of paid acquisition and will partially own the broader marketing function. For the first 3–6 months, you'll work hands-on — building, launching, and optimizing campaigns across all channels. Eventually, you may hire a contractor under you. Time allocation (approx): ~50% — Paid Acquisition (Meta, Google, CTV, App UA) ~25% — Creative pipeline management (from brief to analysis) ~10% — Marketing strategy & coordination (with Head of Product) ~15% — Analytics, reporting & decision discipline What You'll Do 1. Paid Acquisition Plan, launch, and optimize campaigns across Meta, Google (Search, PMax), App UA, YouTube RT, programmatic Connected TV Manage a budget of $150K–250K/month Own CAC, ROAS, and paid order targets Maintain discipline: every campaign change requires a written hypothesis and an entry in the decision log 2. Creative Pipeline Brief the creative producer and video editor based on performance data Upload creatives with consistent naming and tagging conventions Decide what to kill, scale, or iterate based on performance Maintain a creative library with clear learnings (what worked, what didn't, and why) 3. Strategy & Analytics Help define channel mix, GEO expansion, and new hypotheses Bring data-driven traffic insights back to product (funnel drop-offs, segments, creative angles) Deliver weekly and monthly reports (standardized format) Own GA4, AppsFlyer, Windsor.ai, Stripe attribution 4. Decision Discipline Maintain a decision log for every on/off/budget change Run quarterly gate reviews Requirements Must-have: 4+ years of hands-on performance marketing in B2C Proven track record managing budgets of $100K+/month Expert-level in Meta Ads Manager and Google Ads (Search, PMax, App UA) Deep understanding of GA4, Conversion API (CAPI), Firebase Experience with attribution tools (Windsor.ai, AppsFlyer or similar) Strong A/B testing discipline: hypothesis → clean statistics → documented results Experience briefing video and creative teams Ability to work autonomously (Head of Product is your partner, not your daily manager) Russian — native or fluent; English — B2 (written and spoken) Willingness to use structured reporting as your primary working tool Nice-to-have: Programmatic Connected TV or Digital TV buying experience App UA experience (Apple/Google billing attribution) Experience hiring and managing contractors Stripe attribution and revenue reconciliation What We Offer: Compensation: $4,000–5,000 base + $1,000 KPI (monthly, upon goal achievement) Full ownership of the paid acquisition function with no layers of approval Direct collaboration with the Head of Product and founders Fully remote, but working hours aligned with Israel time (occasional US time to communicate with Meta/Google support) Opportunity to grow into Head of Performance as the team expands

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