---
title: Product Sales Manager at GSN
description: Product Sales Manager at GSN (Tbilisi). Deadline 02 December.
---
# Product Sales Manager
**Company:** GSN
**Location:** Tbilisi
**Posted:** 2026-11-05
**Apply by:** 2026-12-20
[Apply / View original posting](https://jobs.ge/en/?view=jobs&id=765302)
## Job description
Product Sales Manager at GSN (Tbilisi). Deadline 02 December.
02 December Georgian Service Network (GSN) has been operating in the Georgian market since 2011 and is the largest distributor of cash registers, POS systems and retail software solutions. For more detailed information, please visit the company`s official website: https://www.gsn.ge About iCash: iCash.ge is cloud-based POS software that helps businesses manage sales, inventory, and daily operations. It serves shops, cafés, restaurants, and other businesses, giving owners and managers access to business information remotely. We are looking for a commercially focused Product Sales Manager to increase sales of iCash and grow our base of active, paying customers. The role: Reports to: CEO You will own the commercial growth of iCash, from identifying promising customer segments and generating demand to improving sales conversion, subscription renewals, and account expansion. This is a hands-on commercial role. You will work closely with sales, marketing, onboarding, support and the product team to make iCash easier to understand, buy, adopt, and continue using. Your primary objective will be to deliver measurable growth in paying customers and recurring revenue. Key responsibilities: Drive software sales: ** Develop and execute a commercial growth plan with clear sales targets and priorities. ** Identify the customer segments where iCash offers the strongest value. ** Build a qualified sales pipeline and work with the sales team to convert opportunities into paying customers. ** Participate directly in customer meetings, product demonstrations, proposals, and important negotiations. ** Track results by customer segment, acquisition channel, and subscription plan. Improve trial conversion and customer activation: ** Improve the journey from initial inquiry to demonstration, trial, and paid subscription. ** Work with onboarding and support colleagues to help new customers start using iCash successfully. ** Identify why prospects abandon trials or delay purchasing, and address the main barriers. ** Develop practical follow-up processes for trial users and undecided prospects. ** Ensure marketing and sales promises match the product and service customers receive. Strengthen positioning and commercial offers: ** Develop clear messages that explain iCash`s value for different business types. ** Translate software features into practical customer benefits, such as better inventory control, faster service, and clearer business reporting. ** Recommend pricing, subscription packages, promotions, and annual payment offers. ** Create offers that combine iCash with relevant GSN devices and services. ** Monitor competitors` pricing, positioning, and sales approaches. Enable sales and marketing: ** Equip the sales team with demonstrations, presentations, proposals, product comparisons, and objection-handling guides. ** Train colleagues to identify customer needs and recommend the appropriate solution. ** Work with marketing on campaigns, website improvements, customer stories, and lead generation. ** Evaluate campaigns based on qualified opportunities, paying customers, acquisition costs, and revenue. ** Maintain clear lead ownership and timely follow-up in the CRM. Grow partnerships and account revenue: ** Develop referral and reseller relationships with relevant technology providers, equipment suppliers, consultants, and business networks. ** Create opportunities to introduce iCash to existing GSN customers. ** Identify customers who could expand iCash to additional locations or purchase suitable additional services. ** Work with the teams responsible for customer relationships to support renewals and reduce avoidable cancellations. ** Gather cancellation feedback and recommend actions to improve retention. Bring customer insights into product decisions: ** Speak regularly with prospects, customers, and lost opportunities. ** Identify recurring product gaps that prevent sales, adoption, or renewal. ** Present improvement proposals to the product and technical teams, supported by customer evidence and estimated commercial value. ** Coordinate the commercial launch of relevant new features. ** Keep customers informed about confirmed capabilities and delivery commitments. Measure commercial performance: ** Maintain a dashboard covering the sales funnel, subscriptions, revenue, and retention. ** Test different offers, messages, demonstrations, and acquisition channels. ** Review results regularly and prioritize activities that produce sustainable growth. ** Provide management with clear forecasts, findings, and recommended actions. How success will be measured: The primary measure of success will be growth in paying customers and recurring software revenue. Targets will be agreed with management and may include: ** New paying customers and subscriptions. ** Monthly and annual recurring revenue. ** Trial-to-paid and demonstration-to-sale conversion rates. ** Customer acquisition cost and acquisition payback period. ** Subscription renewal and customer churn rates. ** Revenue from additional locations, upgrades, and partners. ** Time from first inquiry to purchase and successful activation. ** Retention and activation targets will be shared with the teams responsible for onboarding, support, and product delivery. What we are looking for: ** Experience in software sales, business development, product sales, commercial management, or a similar role with measurable revenue responsibility. ** A proven record of winning business customers and achieving sales targets. ** Understanding of subscription business models, sales pipelines, conversion and customer retention. ** Confidence delivering software demonstrations and explaining business value to owners and managers. ** Experience with pricing, commercial proposals, negotiation and closing deals. ** Strong analytical skills and confidence working with CRM systems and sales reports. ** The ability to coordinate effectively across sales, marketing, support, and techn
---
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02 December Georgian Service Network (GSN) has been operating in the Georgian market since 2011 and is the largest distributor of cash registers, POS systems and retail software solutions. For more detailed information, please visit the company`s official website: https://www.gsn.ge About iCash: iCash.ge is cloud-based POS software that helps businesses manage sales, inventory, and daily operations. It serves shops, cafés, restaurants, and other businesses, giving owners and managers access to business information remotely. We are looking for a commercially focused Product Sales Manager to increase sales of iCash and grow our base of active, paying customers. The role: Reports to: CEO You will own the commercial growth of iCash, from identifying promising customer segments and generating demand to improving sales conversion, subscription renewals, and account expansion. This is a hands-on commercial role. You will work closely with sales, marketing, onboarding, support and the product team to make iCash easier to understand, buy, adopt, and continue using. Your primary objective will be to deliver measurable growth in paying customers and recurring revenue. Key responsibilities: Drive software sales: ** Develop and execute a commercial growth plan with clear sales targets and priorities. ** Identify the customer segments where iCash offers the strongest value. ** Build a qualified sales pipeline and work with the sales team to convert opportunities into paying customers. ** Participate directly in customer meetings, product demonstrations, proposals, and important negotiations. ** Track results by customer segment, acquisition channel, and subscription plan. Improve trial conversion and customer activation: ** Improve the journey from initial inquiry to demonstration, trial, and paid subscription. ** Work with onboarding and support colleagues to help new customers start using iCash successfully. ** Identify why prospects abandon trials or delay purchasing, and address the main barriers. ** Develop practical follow-up processes for trial users and undecided prospects. ** Ensure marketing and sales promises match the product and service customers receive. Strengthen positioning and commercial offers: ** Develop clear messages that explain iCash`s value for different business types. ** Translate software features into practical customer benefits, such as better inventory control, faster service, and clearer business reporting. ** Recommend pricing, subscription packages, promotions, and annual payment offers. ** Create offers that combine iCash with relevant GSN devices and services. ** Monitor competitors` pricing, positioning, and sales approaches. Enable sales and marketing: ** Equip the sales team with demonstrations, presentations, proposals, product comparisons, and objection-handling guides. ** Train colleagues to identify customer needs and recommend the appropriate solution. ** Work with marketing on campaigns, website improvements, customer stories, and lead generation. ** Evaluate campaigns based on qualified opportunities, paying customers, acquisition costs, and revenue. ** Maintain clear lead ownership and timely follow-up in the CRM. Grow partnerships and account revenue: ** Develop referral and reseller relationships with relevant technology providers, equipment suppliers, consultants, and business networks. ** Create opportunities to introduce iCash to existing GSN customers. ** Identify customers who could expand iCash to additional locations or purchase suitable additional services. ** Work with the teams responsible for customer relationships to support renewals and reduce avoidable cancellations. ** Gather cancellation feedback and recommend actions to improve retention. Bring customer insights into product decisions: ** Speak regularly with prospects, customers, and lost opportunities. ** Identify recurring product gaps that prevent sales, adoption, or renewal. ** Present improvement proposals to the product and technical teams, supported by customer evidence and estimated commercial value. ** Coordinate the commercial launch of relevant new features. ** Keep customers informed about confirmed capabilities and delivery commitments. Measure commercial performance: ** Maintain a dashboard covering the sales funnel, subscriptions, revenue, and retention. ** Test different offers, messages, demonstrations, and acquisition channels. ** Review results regularly and prioritize activities that produce sustainable growth. ** Provide management with clear forecasts, findings, and recommended actions. How success will be measured: The primary measure of success will be growth in paying customers and recurring software revenue. Targets will be agreed with management and may include: ** New paying customers and subscriptions. ** Monthly and annual recurring revenue. ** Trial-to-paid and demonstration-to-sale conversion rates. ** Customer acquisition cost and acquisition payback period. ** Subscription renewal and customer churn rates. ** Revenue from additional locations, upgrades, and partners. ** Time from first inquiry to purchase and successful activation. ** Retention and activation targets will be shared with the teams responsible for onboarding, support, and product delivery. What we are looking for: ** Experience in software sales, business development, product sales, commercial management, or a similar role with measurable revenue responsibility. ** A proven record of winning business customers and achieving sales targets. ** Understanding of subscription business models, sales pipelines, conversion and customer retention. ** Confidence delivering software demonstrations and explaining business value to owners and managers. ** Experience with pricing, commercial proposals, negotiation and closing deals. ** Strong analytical skills and confidence working with CRM systems and sales reports. ** The ability to coordinate effectively across sales, marketing, support, and techn
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