--- title: Retention Team Lead at N1 Partners Group description: N1 Partners Group is a fast-growing product company bringing together professionals from across IT and iGaming. We are looking for a Retention Team Lead to build and develop the retention function acr --- # Retention Team Lead **Company:** N1 Partners Group **Location:** Tbilisi, Georgia **Posted:** 2026-08-28 **Apply by:** 2026-10-12 [Apply / View original posting](https://www.linkedin.com/jobs/view/4460302977) ## Job description N1 Partners Group is a fast-growing product company bringing together professionals from across IT and iGaming. We are looking for a Retention Team Lead to build and develop the retention function across our iGaming projects. In this role, you will define the retention strategy, manage player lifecycle and segmentation, develop bonus and promotional mechanics, oversee CRM activities, and drive retention performance across Sportsbook and Gambling products. Purpose of the role You will be responsible for the full retention model — from lifecycle strategy, segmentation and reactivation to bonuses, promotions, VIP, CRM and retention economics. The role combines strategic ownership with a strong practical understanding of CRM and player lifecycle management. You will define priorities, KPIs, target segments, triggers, communication approaches and expected outcomes, while working closely with Acquisition, BI, Payments, Risk, Finance, Product, Support and Design. You will not be expected to manage day-to-day CRM execution personally, but you should be able to build the overall approach, guide the team and continuously improve retention performance. The role covers both Sportsbook and Gambling , with Sportsbook being the first product to launch. Key responsibilities Build and develop the retention and reactivation strategy for Sportsbook and Gambling. Define player lifecycle, segmentation, retention priorities and KPIs. Develop retention programs for active, inactive, churn-risk, VIP and high-value players. Own bonus and promotional mechanics and evaluate their impact on retention, deposits, margin and LTV. Define individual retention approaches and offers for VIP and high-value players. Plan and oversee CRM campaigns across email, push, SMS and other communication channels. Define CRM segmentation, triggers, customer journeys, automation and communication logic. Analyze retention performance using player data, cohorts and key business metrics. Work with Payments, Risk, Product and Support on player experience, payment-related issues and retention mechanics. Build and manage the CRM team and coordinate retention initiatives with Acquisition, BI, Finance, Design and other functions. Requirements 4+ years of experience in Retention and/or CRM. Strong iGaming experience across both Sportsbook and Gambling verticals. 2+ years of experience working with Tier 1 GEOs. Strong practical knowledge of CRM platforms, segmentation, triggers and customer journeys. Experience building and developing retention strategies. Strong understanding of player lifecycle, segmentation, reactivation and churn management. Experience working with bonuses and promotional mechanics. Experience working with VIP and high-value players. Strong understanding of retention KPIs, LTV and player economics. Hands-on experience creating bonus campaigns and evaluating their economics and limits. Experience planning and managing CRM campaigns across email, push, SMS and other communication channels. Fluent Russian. Upper-Intermediate+ English. Nice to have Experience launching retention for a new brand. Experience with payment-related player experience. Experience building CRM or Retention processes from scratch. Experience managing or building a CRM team. --- 🔔 [Monitor similar jobs on Gurify](https://gurify.com/?utm_source=techgeo&utm_medium=jobboard&utm_campaign=monitor_similar&role=Retention+Team+Lead) — get alerted when matching roles are posted in Georgia. ```json {"@context":"https://schema.org/","@type":"JobPosting","title":"Retention Team Lead","description":"

N1 Partners Group is a fast-growing product company bringing together professionals from across IT and iGaming. We are looking for a Retention Team Lead to build and develop the retention function across our iGaming projects. In this role, you will define the retention strategy, manage player lifecycle and segmentation, develop bonus and promotional mechanics, oversee CRM activities, and drive retention performance across Sportsbook and Gambling products. Purpose of the role You will be responsible for the full retention model — from lifecycle strategy, segmentation and reactivation to bonuses, promotions, VIP, CRM and retention economics. The role combines strategic ownership with a strong practical understanding of CRM and player lifecycle management. You will define priorities, KPIs, target segments, triggers, communication approaches and expected outcomes, while working closely with Acquisition, BI, Payments, Risk, Finance, Product, Support and Design. You will not be expected to manage day-to-day CRM execution personally, but you should be able to build the overall approach, guide the team and continuously improve retention performance. The role covers both Sportsbook and Gambling , with Sportsbook being the first product to launch. Key responsibilities Build and develop the retention and reactivation strategy for Sportsbook and Gambling. Define player lifecycle, segmentation, retention priorities and KPIs. Develop retention programs for active, inactive, churn-risk, VIP and high-value players. Own bonus and promotional mechanics and evaluate their impact on retention, deposits, margin and LTV. Define individual retention approaches and offers for VIP and high-value players. Plan and oversee CRM campaigns across email, push, SMS and other communication channels. Define CRM segmentation, triggers, customer journeys, automation and communication logic. Analyze retention performance using player data, cohorts and key business metrics. Work with Payments, Risk, Product and Support on player experience, payment-related issues and retention mechanics. Build and manage the CRM team and coordinate retention initiatives with Acquisition, BI, Finance, Design and other functions. Requirements 4+ years of experience in Retention and/or CRM. Strong iGaming experience across both Sportsbook and Gambling verticals. 2+ years of experience working with Tier 1 GEOs. Strong practical knowledge of CRM platforms, segmentation, triggers and customer journeys. Experience building and developing retention strategies. Strong understanding of player lifecycle, segmentation, reactivation and churn management. Experience working with bonuses and promotional mechanics. Experience working with VIP and high-value players. Strong understanding of retention KPIs, LTV and player economics. Hands-on experience creating bonus campaigns and evaluating their economics and limits. Experience planning and managing CRM campaigns across email, push, SMS and other communication channels. Fluent Russian. Upper-Intermediate+ English. Nice to have Experience launching retention for a new brand. Experience with payment-related player experience. Experience building CRM or Retention processes from scratch. Experience managing or building a CRM team.

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