Search Engine Optimization Specialist

SEO, ASO & AI Search ManagerAbout the role We are looking for an analytical and results-driven SEO, ASO & AI Search Manager to join Cumple and take ownership of organic visibility across several established digital projects. The role will initially focus primarily on: An international esports media platform covering news, competitions, transfers, teams and players, supported by a growing mobile application A high-volume international football apparel e-commerce platform operating across several markets You will be responsible for increasing qualified traffic, organic revenue, app downloads and visibility across traditional search engines, app stores and AI-powered search platforms. Main responsibilitiesEditorial and media SEO Develop SEO strategies for news, evergreen content and database-driven pages Improve the visibility of articles, competitions, matches, teams and player profiles Identify high-potential topics based on search demand, trends and audience interests Create actionable SEO briefs for journalists and editors Optimise headlines, metadata, page structures and internal linking Develop strategies around major events, tournaments and transfer periods Monitor Google Search, Google News and Discover performance Identify scalable and programmatic SEO opportunities E-commerce SEO Develop SEO strategies for product, category, collection and landing pages Conduct keyword research around clubs, players, competitions and product types Improve website architecture, navigation, filters and internal linking Optimise metadata, headings and commercial page content Resolve duplicate content, crawling, indexation and canonicalisation issues Improve organic visibility for new products and seasonal collections Monitor organic revenue, conversions and landing-page performance Support international and multilingual SEO growth Technical SEO Conduct regular technical audits Review crawling, indexation, redirects, canonicals, sitemaps and robots directives Monitor Core Web Vitals, structured data and website performance Identify JavaScript rendering and platform-related SEO issues Work directly with developers to prioritise and implement improvements Monitor migrations, releases and structural website changes Verify that recommendations are implemented correctly App Store Optimisation Develop ASO strategies for the Apple App Store and Google Play Conduct app keyword and competitor research Optimise titles, subtitles, descriptions and keyword fields Coordinate with designers on screenshots, icons and preview videos Plan and analyse app listing tests Improve listing conversion rates and organic downloads Monitor rankings, ratings, reviews and acquisition sources Localise app listings for different markets AI Search Optimisation Improve visibility across AI-powered search and answer platforms Monitor brand mentions and citations in Google AI results, ChatGPT Search, Copilot, Perplexity and other relevant tools Identify important questions users ask AI platforms within each industry Analyse which competitors and sources are cited Create clear, authoritative and citation-worthy content Improve entity consistency, factual structure and content discoverability Coordinate with the Link Building Manager on authoritative third-party mentions Track AI referral traffic, citations and visibility where measurable Build a sustainable AISO, GEO and AEO strategy without relying on unsupported shortcuts Reporting and collaboration Define SEO, ASO and AI Search KPIs for each project Monitor rankings, impressions, clicks, traffic, downloads, conversions and revenue Build clear dashboards and recurring reports Provide actionable recommendations rather than only presenting data Work closely with editors, developers, Community Managers, designers, performance marketers and link-building specialists Follow implementation and measure the impact of completed actions Ideal profile Strong professional SEO experience with media, e-commerce or high-traffic websites Excellent understanding of technical SEO, content SEO and website architecture Experience managing websites with large numbers of articles, products or dynamic pages Strong keyword research and search-intent analysis skills Experience with Google Search Console and Google Analytics 4 Ability to create clear briefs for editors and developers Understanding of crawling, indexing, canonicals, redirects and internal linking Ability to connect organic performance with traffic, conversions and revenue Strong analytical, organisational and problem-solving skills Strong written and spoken English Ability to manage several projects simultaneously Strong interest in AI-powered search and emerging discovery platforms Preferred experience Editorial or news SEO Large e-commerce catalogues International and multilingual SEO Programmatic SEO Google News and Discover App Store Optimisation AI Search Optimisation, GEO or AEO Structured data and schema markup Basic HTML, CSS or JavaScript Experience working directly with developers French or Georgian language skills are a plus Preferred tools Google Search Console, Google Analytics 4, Ahrefs, Semrush, Screaming Frog, Sitebulb, Looker Studio, App Store Connect, Google Play Console, AppTweak, Sensor Tower and AI visibility monitoring tools. The candidate’s methodology, analytical ability and measurable results are more important than experience with any specific tool. Working arrangement The position may initially include remote work. Starting in September 2026, the role will require working from our Batumi office at least 50% of the time. Full-time office presence would be preferred. Our objective is to build a collaborative office environment where SEO specialists, Community Managers, designers, performance marketers and other digital profiles share knowledge, support each other and grow together. What we offer Ownership of organic growth across established international platforms Exposure to media, e-commerce, mobile applications and AI Search Direct collaboration with editorial, development, design and marketing teams Access to professional SEO, ASO and AI visibility tools The opportunity to establish internal processes and reporting systems A collaborative office environment in Batumi Growth opportunities toward an Organic Growth Lead or Head of SEO position