--- title: Senior Product Expert, Remote at Coob Ads (ex.Admixer Media) description: Job Title: Senior Product Expert Company: Coob Ads (https://coob-ads.net/) Employment Type: Full-time (40h/week) Work Format: Office, Remote, or Hybrid COMPANY DESCRIPTION Coob Ads specializes in prov --- # Senior Product Expert, Remote **Company:** Coob Ads (ex.Admixer Media) **Location:** Georgia **Posted:** 2026-10-07 **Apply by:** 2026-11-21 [Apply / View original posting](https://www.linkedin.com/jobs/view/4476568015) ## Job description Job Title: Senior Product Expert Company: Coob Ads (https://coob-ads.net/) Employment Type: Full-time (40h/week) Work Format: Office, Remote, or Hybrid COMPANY DESCRIPTION Coob Ads specializes in providing digital media services and ad tech solutions for advertisers, agencies, publishers, and various players in the digital advertising market. As the official representative for global platforms like Google Marketing Platform and Google Official Ads Sales Representative, we operate across Central, Eastern, and Southern Europe, Central Asia, and the Caucasus. ABOUT THE ROLE The Senior Product Expert for the Central Hub is a high-impact, strategic role responsible for driving growth across six key markets: Kazakhstan, Uzbekistan, Moldova, Georgia, Armenia and Azerbaijan. This role requires a unique blend of C-level influence, deep technical expertise, and the ability to manage a hybrid portfolio of both strategic agencies and high-potential direct clients. The Expert acts as a trusted advisor, aligning Google’s complex product ecosystem with the overarching business objectives of our most valuable partners. The Senior Product Expert is the primary engine for business expansion within the ASR markets. This position demands a proactive professional capability of balancing high-level business development with hands-on analytical mastery. You will lead the "consultant-to-consultant" relationship, providing internal market teams with the strategic narratives and technical audits needed to secure multi-quarter budget commitments and drive product adoption. KEY RESPONSIBILITIES Strategic Consulting: Analyze complex datasets from ads accounts and analytical tools (IGAP) to identify trends. Craft sophisticated, full-funnel narratives that align Google solutions with specific client KPIs. Business Planning: Develop and execute comprehensive Joint Business Plans (JBPs) for both direct clients and agencies. Ensure Google’s product suite drives core business goals, such as increasing market share or optimizing ROAS. Portfolio Management: Take full ownership of a diverse book of high-potential accounts (Direct & Agency), focusing on long-term growth, retention, and partner satisfaction. Relationship Building: Act as a strategic lead for C-level executives and Marketing Directors, influencing their digital transformation and long-term marketing budgets. Internal Support: Partner closely with internal market teams to drive impact for target acquisitions through account audits, strategic consulting, and co-pitching. REQUIRED QUALIFICATIONS 5–8+ years of hands-on Google Ads experience, with 3+ years owning growth for a product (SaaS, app, or e-commerce), not just agency account management. A proven track record of scaling monthly spend from ~$50K to $500K+ while holding or improving CAC/ROAS. Experience owning a full-funnel P&L or growth target, rather than just managing campaigns. Fluency in Google Ads API/Scripts, GA4, Google Tag Manager, and server-side conversion tracking. Expertise with Performance Max, Demand Gen, App Campaigns, and Smart Bidding strategy design. Comfort with experimentation frameworks such as A/B, geo-lift, and incrementality testing. MUST-HAVE HARD SKILLS Bidding & budget architecture: ROAS/tCPA tuning, portfolio bidding, and budget pacing. Conversion measurement: Enhanced Conversions, offline conversion imports, value-based bidding, and CRM/LTV feedback loops. Feed & asset optimization: Merchant Center, asset groups, and creative testing at scale. Data & analytics: SQL, Looker Studio/BigQuery, cohort and LTV modeling, and attribution (MMM basics are a plus). Automation: Google Ads Scripts, API-driven workflows, and Python or Sheets automation. Landing page/CRO literacy: Understanding that funnel drop-off isn't always an ads problem. Cross-channel context: Understanding how Google interacts with Meta, SEO, and lifecycle marketing. SOFT SKILLS Product mindset: Thinks in terms of user journeys and unit economics, rather than just click metrics. Ruthless prioritization: Comfortable stating that a specific test isn't worth running. Clear communication: Able to communicate complex data to non-technical stakeholders like founders and finance teams. High ownership and bias for action: Does not wait for perfect data to act. Intellectual honesty: Reports on failures and incrementality gaps, not just the wins. Collaborative: Works well with product, CRO, and data teams. LANGUAGE English and Russian. CULTURAL FIT Thrives in ambiguity and fast iteration cycles, and is comfortable being the sole Google Ads owner. Treats marketing as a product discipline by building systems, documenting processes, and handing off knowledge. Has a low ego and is willing to be challenged by product managers and data analysts. Cost-conscious and spends the company's money as if it were their own. Motivated by learning and compounding results rather than short-term wins. Fits into a data-first, experiment-driven team. --- 🔔 [Monitor similar jobs on Gurify](https://gurify.com/?utm_source=techgeo&utm_medium=jobboard&utm_campaign=monitor_similar&role=Senior+Product+Expert%2C+Remote) — get alerted when matching roles are posted in Georgia. ```json {"@context":"https://schema.org/","@type":"JobPosting","title":"Senior Product Expert, Remote","description":"

Job Title: Senior Product Expert Company: Coob Ads (https://coob-ads.net/) Employment Type: Full-time (40h/week) Work Format: Office, Remote, or Hybrid COMPANY DESCRIPTION Coob Ads specializes in providing digital media services and ad tech solutions for advertisers, agencies, publishers, and various players in the digital advertising market. As the official representative for global platforms like Google Marketing Platform and Google Official Ads Sales Representative, we operate across Central, Eastern, and Southern Europe, Central Asia, and the Caucasus. ABOUT THE ROLE The Senior Product Expert for the Central Hub is a high-impact, strategic role responsible for driving growth across six key markets: Kazakhstan, Uzbekistan, Moldova, Georgia, Armenia and Azerbaijan. This role requires a unique blend of C-level influence, deep technical expertise, and the ability to manage a hybrid portfolio of both strategic agencies and high-potential direct clients. The Expert acts as a trusted advisor, aligning Google’s complex product ecosystem with the overarching business objectives of our most valuable partners. The Senior Product Expert is the primary engine for business expansion within the ASR markets. This position demands a proactive professional capability of balancing high-level business development with hands-on analytical mastery. You will lead the \"consultant-to-consultant\" relationship, providing internal market teams with the strategic narratives and technical audits needed to secure multi-quarter budget commitments and drive product adoption. KEY RESPONSIBILITIES Strategic Consulting: Analyze complex datasets from ads accounts and analytical tools (IGAP) to identify trends. Craft sophisticated, full-funnel narratives that align Google solutions with specific client KPIs. Business Planning: Develop and execute comprehensive Joint Business Plans (JBPs) for both direct clients and agencies. Ensure Google’s product suite drives core business goals, such as increasing market share or optimizing ROAS. Portfolio Management: Take full ownership of a diverse book of high-potential accounts (Direct & Agency), focusing on long-term growth, retention, and partner satisfaction. Relationship Building: Act as a strategic lead for C-level executives and Marketing Directors, influencing their digital transformation and long-term marketing budgets. Internal Support: Partner closely with internal market teams to drive impact for target acquisitions through account audits, strategic consulting, and co-pitching. REQUIRED QUALIFICATIONS 5–8+ years of hands-on Google Ads experience, with 3+ years owning growth for a product (SaaS, app, or e-commerce), not just agency account management. A proven track record of scaling monthly spend from ~$50K to $500K+ while holding or improving CAC/ROAS. Experience owning a full-funnel P&L or growth target, rather than just managing campaigns. Fluency in Google Ads API/Scripts, GA4, Google Tag Manager, and server-side conversion tracking. Expertise with Performance Max, Demand Gen, App Campaigns, and Smart Bidding strategy design. Comfort with experimentation frameworks such as A/B, geo-lift, and incrementality testing. MUST-HAVE HARD SKILLS Bidding & budget architecture: ROAS/tCPA tuning, portfolio bidding, and budget pacing. Conversion measurement: Enhanced Conversions, offline conversion imports, value-based bidding, and CRM/LTV feedback loops. Feed & asset optimization: Merchant Center, asset groups, and creative testing at scale. Data & analytics: SQL, Looker Studio/BigQuery, cohort and LTV modeling, and attribution (MMM basics are a plus). Automation: Google Ads Scripts, API-driven workflows, and Python or Sheets automation. Landing page/CRO literacy: Understanding that funnel drop-off isn't always an ads problem. Cross-channel context: Understanding how Google interacts with Meta, SEO, and lifecycle marketing. SOFT SKILLS Product mindset: Thinks in terms of user journeys and unit economics, rather than just click metrics. Ruthless prioritization: Comfortable stating that a specific test isn't worth running. Clear communication: Able to communicate complex data to non-technical stakeholders like founders and finance teams. High ownership and bias for action: Does not wait for perfect data to act. Intellectual honesty: Reports on failures and incrementality gaps, not just the wins. Collaborative: Works well with product, CRO, and data teams. LANGUAGE English and Russian. CULTURAL FIT Thrives in ambiguity and fast iteration cycles, and is comfortable being the sole Google Ads owner. Treats marketing as a product discipline by building systems, documenting processes, and handing off knowledge. Has a low ego and is willing to be challenged by product managers and data analysts. Cost-conscious and spends the company's money as if it were their own. Motivated by learning and compounding results rather than short-term wins. Fits into a data-first, experiment-driven team.

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