Senior Talent Attraction Marketing Specialist

EPAM is looking for a Senior Talent Attraction Marketing Specialist to elevate our employer brand and attract top tech talent in Georgia (Tbilisi Office). In this role, you will independently lead local Talent Attraction Marketing initiatives from planning through execution and evaluation. You will develop marketing campaigns and content, organize and participate in external tech events, support university and early-career initiatives and adapt regional and global projects for the Georgian market. Experience the freedom of remote work from anywhere in Georgia, whether from the comfort of your home, our modern offices in Tbilisi and Batumi or a coworking space in Kutaisi. Responsibilities Develop and regularly review Georgia’s Talent Attraction Marketing strategy, aligned with business needs and hiring priorities Adapt regional and global employer branding solutions and messages to the Georgian market and local target audiences Strengthen EPAM’s employer brand through talent attraction campaigns, strategic partnerships and communities Manage end-to-end marketing recruitment concepts, from objectives and briefs to channel selection, launch, optimization and measurement Plan, execute and optimize paid campaigns across Meta, LinkedIn, Google Ads and other channels supporting brand and hiring goals Create and edit Georgian and English content strategies for social media, events, career programs and other online and offline channels Deliver technology events and brand activation campaigns, including the events promotion, speakers’ preparation, vendors management, events execution and evaluation Build relationships with universities, student organizations, technology communities, industry partners and local stakeholders Monitor the Georgian IT talent market, candidate trends, competitors activities, media channels and partnership opportunities Coordinate production suppliers, event vendors and other partners, ensuring quality, timelines consistency and budget compliance Requirements 3+ years of employer branding & marketing experience Proven track record of marketing strategies development from objectives setting to execution and optimization Hands-on setting up, managing and optimizing campaigns in Meta Ads Manager, LinkedIn Campaign Manager and Google Ads Analytical skills and knowledge of defining KPIs, evaluating campaign results, preparing reports and optimizing marketing activities Capabilities in events management, employer brand or communities initiatives, including promotion and logistics Collaboration with cross-functional teams, business leaders and senior stakeholders Experience in managing production suppliers, event vendors, media partners or other external service providers Excellent written and verbal communication skills in Georgian and English Nice to have Established relationships with Georgian tech communities, universities, student organizations, media or industry partners Experience in planning and managing marketing budgets Basic knowledge of Canva, Figma, or similar tools for preparing simple visual materials and providing clear design briefs We offer We connect like-minded people Delivering innovative solutions to industry leaders, making a global impact Corporate and social events Enjoyable working environment We invest in your growth Leadership development, career advising, soft skills and well-being programs Unlimited access to EPAM's internal learning database Free English classes with certified teachers We cover it all Participation in the Employee Stock Purchase Plan Comprehensive medical & family care package Five trust days per year (sick leave without a medical certificate) Benefits package (sports activities, a variety of stores and services) EPAM Georgia is a team of innovators united by a passion for technology. The dynamic and inclusive culture we embrace helps positively impact our communities, clients, and employees. Here you will collaborate with multi-national teams, contribute to numerous cutting-edge projects, deliver the most creative solutions, and have an opportunity to learn. Our people are at the heart of our success, and we are proud to provide talents with a solid ground to develop and grow.