SMM / კონტენტ მენეჯერი

SMM / Content Manager (SMM / კონტენტ მენეჯერი) — მასტერ კოფი (Tbilisi)

Master Coffee is pleased to announce a vacancy for the position of SMM & Content Manager Master Coffee – official distributor of Jacobs Douwe Egberts (JDE) opens this vacancy. JDE Company Description: JDE Peet’s is the world's leading pure-play coffee and tea company, with local roots dating back to 1753. We unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Tassimo, Douwe Egberts, Pickwick. We are people united by the power and possibility of tea and coffee. We thrive on the freedom to pursue opportunities, provoking new ideas to make an impact at scale. We bring action to our intentions, following through on what was agreed, always pushing things forward. We’ve worked hard to build an open, collaborative environment where you can approach anyone and be heard. At Master Coffee and JDE Peet's, we believe it’s amazing what can happen over a cup of coffee or tea. Job Description We are looking for a creative and proactive SMM & Content Marketing Manager to develop and grow our social media presence across both B2B and B2C audiences. Currently, we manage three social media pages, and we're looking for someone who can take ownership of content creation, audience engagement, and paid social campaigns to strengthen our brand and generate leads. Key Responsibilities Develop and execute a social media content strategy and content calendar. Create engaging photo, video, and graphic content. Plan and conduct photo and video shoots for content creation. Write compelling copy for social media posts, stories, advertisements, and other marketing materials. Schedule and publish content according to the content plan. Manage company social media accounts (Instagram, Facebook, TikTok, and other platforms as needed). Respond to messages and engage with the online community. Plan, launch, optimize, and monitor paid advertising campaigns using Meta Ads Manager. Analyze the performance of organic content and paid campaigns. Prepare monthly performance reports with insights and recommendations. Monitor industry trends, competitors, and emerging content formats. Collaborate with the team on marketing campaigns, promotions, product launches, and other brand initiatives. Candidate Requirements 1–2+ years of experience in Social Media Marketing or Content Marketing. Proven ability to create engaging and high-quality content. Excellent written communication skills in Georgian and English. Russian is considered a plus. Strong copywriting skills. Basic graphic design knowledge. Experience using Canva, CapCut, Adobe Express, Photoshop, or similar creative tools. Hands-on experience with Meta Ads Manager. Self-motivated, creative, well-organized, and able to meet deadlines. Nice to Have Understanding of digital marketing fundamentals, sales funnels, and customer journey. Experience working with brands in HoReCa, consumer electronics, education, or e-commerce. Photography and videography skills. Experience using AI tools for content creation. Basic graphic design skills. Key Performance Indicators (KPIs) Consistent execution of the approved content plan. Growth in reach, engagement, and overall social media performance. Increase in followers and community growth. Lead generation through social media channels. Performance of paid advertising campaigns (CTR, CPC, CPL, ROAS, etc.). Quality, creativity, and timely completion of assigned tasks. Working Format Full-time or part-time (to be discussed). Hybrid or remote work. Flexible schedule with agreed deadlines. What we offer: Competitive salary and comfortable working conditions (possible hybrid format) Compensations & benefits according to Georgian legislation + Corporate Events, Teambuidings, etc Democratic corporate culture and open management team, quick decisions, opportunity to see impact and result from your efforts in reals time Opportunity to become expert in coffee&tea and Grow fast with a great Team Opportunity to work with international global brands with strong heritage, including L’OR, Jacobs, and Pickwick Please send your CV to the following email address: [email protected]