CRO Manager

About Pathfinder Pathfinder is a brand platform on a mission to acquire, scale, and revitalize exceptional consumer brands in the U.S. Backed by a committed capital vehicle and led by founders with experience spanning Stanford GSB, Harvard Law, Y Combinator, Forbes 30U30, and deep expertise in e-commerce, marketing, and finance, we acquire high-potential DTC brands and unlock growth through hands-on operational excellence. We have acquired several brands to-date and are building a dream team of experts who want to turn previously mismanaged brands into breakout successes. Our long-term vision: build a $100M+ portfolio of beloved, performance-driven consumer brands. About the Role We’re hiring an exceptional CRO Manager to turn traffic into purchases for 2 in-house DTC brands. In this remote role, you will own and execute conversion optimization strategies to maximize website performance and marketing funnel efficiency. You’ll work closely with the Head of Growth, Design, and web development teams to create data-driven experiments, implement UX/UI improvements, and drive measurable conversion rate growth. What You’ll Do : Lead the development and execution of A/B tests, multivariate tests, and personalization strategies to improve conversion rates and optimize user experiences. Conduct and analyze user research, heatmaps, session recordings, and surveys to identify drop-off points and pain points in the user journey. Develop and implement a comprehensive CRO strategy focused on increasing conversions across all digital platforms, including web, mobile, and app interfaces. Work closely with UX/UI designers, developers, and content teams to create and execute on optimization plans. Ensure changes are effectively implemented and tracked. Use tools such as Google Analytics, Hotjar, and other CRO platforms to measure, analyze, and report on the effectiveness of experiments. Apply a user-centered approach to solving design and usability challenges, creating smooth and effective user flows that drive desired outcomes. Continuously refine the CRO process, advocating for best practices in testing and optimization within the organization. Work closely with stakeholders from marketing, sales, and product teams in an agile environment, ensuring alignment on goals and strategies. Skills, Knowledge, and Experience: Minimum 3-4 years of experience in a CRO or digital optimization role, with a proven track record of improving conversion rates. Strong understanding of A/B testing, multivariate testing, and personalization techniques. Expertise in using testing platforms (e.g., Optimizely, VWO) and analytical tools like Google Analytics. Ability to draw actionable insights from user behavior data, and translate these insights into optimization plans. Comfortable with the technical aspects of web analytics, basic HTML/CSS, and JavaScript, with the ability to communicate requirements to developers. Understanding of UX/UI principles and how design impacts conversion rates. Excellent verbal and written communication skills, with the ability to present insights and recommendations to cross-functional teams. Why Join Pathfinder? High Ownership: Lead growth across a $100M+ brand platform Creative Autonomy: Big sandbox, bold ideas encouraged Cross-Brand Impact: Learn and scale across multiple industries and audiences Fast Execution: We move quickly and prioritize performance