ASO Specialist

ASO Specialist About Us Prime Insights is a Sweden-based technology company reaching millions of diverse users through our proprietary Market Research Panel. Our innovative technology supports our international community and provides our members with a world-class survey experience. Our mission is to connect authentic members with our clients' market research surveys, helping businesses gain meaningful insights through high-quality online quantitative research. In return, our members receive valuable rewards for their participation. About the Role We're looking for a ASO Specialist who is passionate about mobile apps and eager to grow their career in App Store Optimization. You'll work closely with our marketing team to improve the visibility and conversion of our mobile apps across the App Store and Google Play. This is an excellent opportunity for someone with 1–3 years of ASO or mobile marketing experience who enjoys analyzing data, testing new ideas, and learning the latest trends in app growth. You'll gain hands-on experience with multiple apps across different markets while working with modern AI and ASO tools. Key Responsibilities Support the execution of ASO strategies to improve app visibility and conversion rates. Optimize app metadata, including titles, subtitles, keywords, descriptions, and localization. Conduct keyword research and competitor analysis using ASO tools. Monitor app performance and identify optimization opportunities. Assist with A/B testing of store listings, screenshots, icons, and promotional assets. Collaborate with designers, developers, and marketers on app store updates and launches. Help manage app ratings and reviews to improve store performance and user satisfaction. Stay up to date with App Store and Google Play algorithm changes, ASO best practices, and industry trends. Use AI tools such as ChatGPT and other productivity tools to improve workflows and generate optimization ideas. Requirements 1-3 years of experience in ASO, mobile marketing, digital marketing, or a related field. Basic understanding of App Store Optimization principles and ranking factors. Familiarity with App Store Connect and Google Play Console. Experience with ASO tools such as AppTweak, Sensor Tower, SplitMetrics, Mobile Action, or similar is a plus. Strong analytical skills with the ability to interpret performance metrics. Good organizational skills and attention to detail. Eagerness to learn, experiment, and take ownership of tasks. Comfortable working in a fast-paced, collaborative environment. Strong written and spoken English. Nice to Have Experience with App Store launches or localization. Basic understanding of User Acquisition (UA) and mobile growth. Familiarity with Apple Search Ads (ASA). Experience using AI tools such as ChatGPT for research, content creation, or workflow automation. Knowledge of additional European languages is a plus. What We Offer Fully remote position with a flexible work environment. Opportunity to work on multiple international mobile apps. Hands-on mentorship and career growth in mobile growth marketing. A collaborative, international team that values ownership, learning, and innovation. The chance to make a real impact while building expertise in one of the fastest-growing areas of mobile marketing. Important: We are looking for a dedicated full-time team member. We are not considering freelancers or consultants managing multiple clients or projects for this position. Please do not contact Prime Insights team members directly. If you believe you're a great fit for the role, simply apply through the job posting. This helps us keep the hiring process fair and ensures every candidate is considered equally. Thank you for understanding, and we wish you the best of luck with your application!