Senior SEO Specialist
Job description
Senior SEO Specialist ๐ Taxes for Expats (TFX) is looking for a strategic, hands-on Senior SEO Specialist to help scale our organic growth across traditional SEO and AI-driven search ( AEO ). Youโll own SEO initiatives end-to-end โ from research and planning to execution, optimization, and performance analysis โ working closely with our SEO, content, marketing, product, and leadership teams. This is an opportunity to take ownership of a fast-growing SEO engine in a highly competitive niche and make a measurable impact on business growth. ๐ Remote, global ๐ Full-time, working hours aligned with CET ABOUT TFX Taxes for Expats is a leading U.S. expat tax preparation company with 20+ years of experience and a 4.8-star rating across major review platforms. We help thousands of U.S. citizens and green card holders living abroad โ from standard annual filings to complex multi-year compliance cases. As we grow, weโre actively adopting AI and automation to improve workflows, increase efficiency, and help our teams focus on higher-value work. We encourage curiosity, continuous learning, and experimentation with new ways of working. WHAT YOUโLL DO ๐น Execute on-page SEO, content updates, and internal linking improvements to increase rankings, traffic, and conversions ๐น Create high-quality SEO briefs aligned with search intent, semantic depth, internal linking, and clear CTA logic ๐น Collaborate with copywriters and review content performance to identify optimization opportunities ๐น Identify backlink opportunities, manage outreach campaigns, build partnerships, and improve link-building processes ๐น Support international SEO growth through performance analysis, localization opportunities, and strategy testing ๐น Improve brand visibility across AI-driven platforms such as ChatGPT and Perplexity ๐น Monitor key AEO metrics and identify opportunities to increase presence in AI-generated answers ๐น Use AI tools to enhance research, content creation, analysis, outreach, and process optimization ๐น Identify opportunities to automate repetitive tasks and improve workflow efficiency ๐น Support technical SEO initiatives, including site health, indexing, crawling, and issue identification ๐น Collaborate with developers and the product team to resolve technical SEO issues ๐น Track SEO and AEO performance, analyze rankings, traffic, and conversions, and provide actionable recommendations ๐น Work closely with the SEO Manager, SEO team, content team, and broader marketing team to prioritize and execute high-impact initiatives WHAT WEโRE LOOKING FOR โ 5+ years of hands-on SEO experience โ Proven success in the U.S. market , supported by measurable case studies โ Experience with AEO and AI search optimization โ Practical experience using AI tools for research, content creation, analysis, marketing, and process optimization โ Ability to build efficient AI-powered workflows and apply AI in day-to-day work โ Experience with GA4, Google Search Console, Ahrefs, Semrush , or similar SEO tools โ Ability to manage multiple priorities, work independently, and meet deadlines โ English proficiency at B2+ level , with confident writing and communication skills YOUโLL THRIVE IN THIS ROLE IF YOU ARE โก Proactive โ you take initiative and drive tasks to completion without constant supervision ๐ Data-driven โ you use data, insights, and AI to uncover opportunities and improve results ๐ฏ Execution-focused โ you prioritize high-impact actions, move quickly, and iterate based on learnings ๐ค Collaborative โ you communicate clearly and work effectively across teams Interested in joining TFX? Weโd love to hear from you. ๐ฉ #Hiring #SEOJobs #SeniorSEO #AEO #AISearch #DigitalMarketing #RemoteJobs #TechnicalSEO #ContentSEO